Does Ad Blocking Affect Your Business?

yocto wonders: "From the individual's point of view we already know why you block adverts, but not from a business perspective. What is the impact on your business when your company's ads are blocked by using an ad blocker or a script blocker? How is your company's exposure or revenue affected by this? Is it still worth your effort to make use of online ads?"

Comments

It does not because almost nobody uses ad blockers

[chriss]

I run a small (~500,000 PV/month) website with a free language trainer. The business model (which does not work) is based on ads, so I was concerned if people would filter out the ads. All of the pages on the site show either google ads or a single standard size non-flash banner, which is trivial to filter out. Some of the banners are in iframes and come from other sites, some come from our server. And as far as I can tell from the logs, the number of pageviews roughly equals the number of banner views. Now maybe all our users use ad blockers that actually load the banner, but do not display it, but I doubt it. Most of the users are from German speaking countries, so there may be a cultural difference, but I don't see any different behavior from the English speaking users either.

So I assume that most users are like me: I block pop-ups, because they annoy the hell out of me. If a site uses flash to aggressively, I turn on the flash blocker, but usually I do not because it is to often required for display or navigation and I'm to lazy to switch it on on demand. I don't mind most of the ads, since I realize they finance the content I'm watching.

Here at slashdot it always seems like almost everybody is blocking ads, but I think that the slashdot crowd is very untypical, ad blocking (apart from pop up blocking, which all browsers support directly) is not a mainstream thing.

Re:In 'Nintey-Four -- I Saw This and Braced for Mo

[Opportunist]

Well, you can actually "win" a green card from a lottery, the US government holds one every year. And it's about to start for this year.

'though, entering it is free, no charges attached, and nobody can increase your chances by even a hair. Actually, my guess would be that your chances are better if you fill out the form yourself, that way you can be sure to actually participate and not end up in /dev/null. Since, after all, how do you want to check whether those ripoffs actually enter you?