Does Ad Blocking Affect Your Business?

yocto wonders: "From the individual's point of view we already know why you block adverts, but not from a business perspective. What is the impact on your business when your company's ads are blocked by using an ad blocker or a script blocker? How is your company's exposure or revenue affected by this? Is it still worth your effort to make use of online ads?"

Comments

Re:It does not because almost nobody uses ad block

[NoMaster]

The "I demand something for nothing crowd" is a very small percentage of the internet surfing population.

And this is the sort of insulting attitude that makes people hate advertising men and the mealy-minded companies that barrage us with advertising.

Since when did wanting an unobstructed and unpolluted field of view equal demanding something for nothing?

(Hint: the answer is "since advertising companies decided to spin it that way, and the companies that use them decided to make the promotions department a revenue centre"...)

I don't want something for nothing. I'm quite happy to pay for my purchases, thank you. What I'm not prepared to do is pay for your promotions multiple times - at point of purchase, every time I visit your website, every time I visit Google, every time I visit some other random website, every time I check my email, every time I'm watching a TV show (I'll cut you some slack for actual ad breaks, but not the overlays/banners/split-screens during programs...), etc, etc.

And to all those who complain that places like /. wouldn't survive without advertising : well, too bad. You want a website that people will visit? Be prepared to pay for it. You wanted it, you made it, you pay for it. How you pay for it is not my problem.

Listening to you whinge that people aren't playing fair when they block your ads is , unfortunately, my problem - because it's becoming increasingly hard to get away from...

Re:When did it become illegal to make a living?

[AIXadmin]

You aren't using their service. You aren't using their bandwidth. You aren't using their capactiy. You aren't cheating them of anything. Ad blockers are cheating the owner of a web site.