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Swedish Video Site Trouncing YouTube
paulraps writes "Why should a video that's funny in Shanghai be funny in Stockholm? That's the explanation for why Bubblare.se, a Swedish competitor to YouTube, is getting around 30 times as many viewers for its Scandinavian video clips as the American market leader. 'Local beats global,' in this market, says managing director Oskar Kalmaru." Luckily for YouTube, the local YouTube-like site around here is YouTube itself.
Whats funny is YouTube already localizes. If you check google trends you will see that youtube gets most of its hits from asia, and not the US. And if you start to look you will see plenty of non english content on YouTube. I would even bet that YouTube may set its default top videos based upon your location. There is nothing on YouTube to stop you from seeing videos on other sites, but the fact that it can store so MANY videos means that as long as its recommendations and searches are localized, there is no need to localize that actual content.
Given the amount of crap on Youtube I think he has a point!
From my many, many hours spent wasting time on youtube I would honestly declare that at least half the clips on Youtube must be of chubby American wanna-be-famous kids looking like idiots while they dance around infront of their webcam to pop songs.
"Why should a Grand Slam breakfast special made for the national market be popular in New Jersey? That's the explanation for why the Deptford Diner, a New Jersey local competitor to Denny's, is getting around 30 times more customers for its breakfast special as the American market leader. 'Local beats national,' in this market, says waitress Maude Stevens."
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
In other news, DVDs are kicking the crap out of YouTube*.
*inside my house
I'm Swedish (I'm even called Oskar!) and I've never even heard of this site. YouTube however, I've visited many, many times. Many of my friends use it, and I've never heard any of them ever mention Bubblare.se. Don't put too much stock in this article, is what I'm saying.
My Swedish is not very good, but here are some translations of some of the phrases to help you navigate:
Hem - Home
Logga In - Log in
Mest Sedda - Most viewed
Populära filmklipp - Popular film clips
Zappa Fram Klipp - Film Clips from (Frank) Zappa - he's big in Sweden
Pepsi Girl - Pepsi Girl
Titta Pa Filmklipp - Filmclip of Papa's tits
Ladda Up - Lather Up
Jeez, why aren't Swedish videos like this one more popular worldwide? I don't know, I just can't figure it out.
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