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Swedish Video Site Trouncing YouTube

Posted by ryuzaki0 on from the for-various-definitions-of-trounce dept.

paulraps writes "Why should a video that's funny in Shanghai be funny in Stockholm? That's the explanation for why Bubblare.se, a Swedish competitor to YouTube, is getting around 30 times as many viewers for its Scandinavian video clips as the American market leader. 'Local beats global,' in this market, says managing director Oskar Kalmaru." Luckily for YouTube, the local YouTube-like site around here is YouTube itself.

3 of 79 comments (clear)

  1. YouTube already localizes. by MindStalker · · Score: 4, Interesting

    Whats funny is YouTube already localizes. If you check google trends you will see that youtube gets most of its hits from asia, and not the US. And if you start to look you will see plenty of non english content on YouTube. I would even bet that YouTube may set its default top videos based upon your location. There is nothing on YouTube to stop you from seeing videos on other sites, but the fact that it can store so MANY videos means that as long as its recommendations and searches are localized, there is no need to localize that actual content.

  2. I've never heard of this site by gkhan1 · · Score: 4, Informative

    I'm Swedish (I'm even called Oskar!) and I've never even heard of this site. YouTube however, I've visited many, many times. Many of my friends use it, and I've never heard any of them ever mention Bubblare.se. Don't put too much stock in this article, is what I'm saying.

  3. It's hard to imagine by DoorFrame · · Score: 4, Funny

    Jeez, why aren't Swedish videos like this one more popular worldwide? I don't know, I just can't figure it out.

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