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How Steve Jobs Got Green Overnight

Francois writes "At Apple's last special event, Steve Jobs insisted on how environment friendly Apple's new iPod packagings are supposed to be. I don't think he's ever gone that route before. 'We've got some new packagings for the new Nano as well. And it's 52% less volume. This turns out to be an environmentally great thing. Because it dramatically reduces the amount of fossil fuels we have to spend to move these things around the planet.' Not only is it obvious they shrank the packaging to reduce the cost of shipping around the planet and sell lower than the Zune, but furthermore: there's a reason why he insisted that much, and it's not so very nice."

7 of 194 comments (clear)

  1. Mirror? by binaryspiral · · Score: 1, Offtopic

    fplanque.net seems to be fqued...

    Probably fud anyway, but hey - I like to read rumor mongering too.

  2. Re:Yay Slashdot! by Mistshadow2k4 · · Score: 0, Offtopic

    Damn, I didn't know that was what /. was for. I need to get new batteries for my vibrator. Uh, btw, where is there anything worth masturbating to on this site? I don't see any tied-up, helpless pretty boys or anything....

    (Just because I like Linux doesn't mean I think everything Torvalds says is golden. Also, I only bothered to read this because I'm that bored while I wait for the liquor store to open -- for some stupid reason they don't open on Saturday until noon.)

    --
    I dream of a better world... one in which chickens can cross roads without their motives being questioned.
  3. Psychotic Rant by catdevnull · · Score: 1, Offtopic

    Ok, I'm about o go off on Greenpeace and all the wanna-be idealist hippies out there...just skip this or mod me down for my lack of tact, flamebaiting, or going off-top but this needs to be said:

    Let me just say that most people aren't really serious about being "green." If they were, they'd just STOP being consumer whores altogether. However, being green is en vogue and cool. Why? Because all of the efforts and publicity stunts done by Greenpeace and their compadres are nothing more than fertilizer for the "green marketing" corporate marketing spin doctors come up with to sell more products that aren't really any better for the environment than before. If you're "green," congratulations; you're now a front-and-center marketing demographic. All that marketing plays up to your green sympathies and they guilt you into buying anything with a "green" sticker the've re-branded just for you.

    Greenpeace activists seem to think that they're making a difference but I don't think they are anything more than unemployed idealists who hate authority. I don't mean to sound like a Philistine Republican but, c'mon--you people look like a bunch of kooks. Organizations that do all kinds of crazy stunts (that are oftentimes, ironically, hazardous to the environment) lose their message in the medium.

    Apple's new "green" marketing plan is nothing more than damage control. They know that most consumers don't truly care and that a "green" sticker on the box makes them feel better about their purchase.

    Even if my Macs and my iPod are full of poisons and environmental hazards, it's ultimately up to me, the consumer, to dispose them properly or have them recycled. That's really the problem--people who throw shit away that shouldn't be in the landfill.

    --

    I might know what I'm talkin' about, but then again, this is Slashdot...
  4. Greener than Gore by abh · · Score: 1, Offtopic

    He might as well get green, because the reality is that the greenies' spokesman Mr. Gore in reality lives a life of excess.

  5. Re:Righteous by Sj0 · · Score: 0, Offtopic

    Sun Tzu says that the victorious strategist seeks victory first and battle second. If you hadn't been so quick to fight me, perhaps you could have successfully expressed your point in the first place. Instead, you decided that it would be better to battle first. It is your error, not mine.

    On the other hand, Arguing on the internet is like running in the special olympics, so perhaps you were just hoping for a good waste of time debate.

    --
    It's been a long time.
  6. Re:Righteous by Doc+Ruby · · Score: 0, Offtopic

    You're the one who has failed to learn from this debate. You lose because you insisted on victory or battle, rather than the chance to learn, and got nothing. I have learned that you can't understand a simple risk analysis. I win because I'm not wasting my time on schooling you any more, and I'm still right.

    Sun Tzu is dead.

    --

    --
    make install -not war

  7. Re:Righteous by Sj0 · · Score: 0, Offtopic

    The most important aspect you have to remember when applying the teachings of Sun Tzu is the realizing who your enemy is. Thus, a major part of winning the victory before the battle is realizing what victory is. In the context of this discussion, the one who I am trying to achieve victory over is untruth, not Random Guy On The Internet. I'm a reasonable person, so now I know the truth - that my original interpetation of the facts was mistaken. If I wanted to seek battle, I would have ignored that realization and fought you until I "won", regardless of the truth.

    You're still making assumptions about me, then attacking those assumptions. Attacking paper tigers is never good policy.

    Sun Tzu is a fictional character created by Chinese philosophers, as such, Sun Tzu cannot die.

    --
    It's been a long time.