How Steve Jobs Got Green Overnight
Francois writes "At Apple's last special event, Steve Jobs insisted on how environment friendly Apple's new iPod packagings are supposed to be. I don't think he's ever gone that route before. 'We've got some new packagings for the new Nano as well. And it's 52% less volume. This turns out to be an environmentally great thing. Because it dramatically reduces the amount of fossil fuels we have to spend to move these things around the planet.'
Not only is it obvious they shrank the packaging to reduce the cost of shipping around the planet and sell lower than the Zune, but furthermore: there's a reason why he insisted that much, and it's not so very nice."
Greenpeace???
Apple is reacting to GREENPEACE???
I guess we should be on the lookout now for Lenovo, Acer, Motorola and the others in the bottom of the list to hold press conferences touting how "green" their companies are. As if they take Greenpeace seriously. This blog is bullshit.
This is a business decision. Pure and simple.
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