Going Pink For October
Matthew Oliphant is inviting anyone and everyone to turn their Web sites pink during October, which is National Breast Cancer Awareness month. Nearly 150 sites have done so as of this writing. And by the way, guys can get breast cancer too.
Imagine a month filled with pink fluffy ponies. Bring it on.
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What color do I make my website for prostate cancer?
I'm all sypathetic for cancer sufferers of course, but I have to say I'm personally much more interested in non-cancerous mammaries. I vote we have a National Breast Awareness month (without the cancer) next month. Dunno what color we should turn our websites for that though, I would've said pink, but apparently it's been taken :).
Oh no... it's the future.
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Jeanne Sather, a breast cancer survivor, at Assertive Cancer Patient says "Gag me with a pink ribbon: Where pink marketing really runs wild is in the for-profit sector. Retailers offer pink-themed merchandise, then donate only a tiny share of the profits to cancer research. I'm tripping over these products everywhere I go this month. At the pet store, a pink dog collar printed with pink ribbons sells for $9.99; the tag says 30 cents (30 cents!) from the sale of this product will be donated to the Susan G. Komen Breast Cancer Foundation, the 800-pound gorilla of cause marketing." and more.
Awareness might make the difference between a woman having a mammogram, or not.
Let's not be ignorant about this: screening and early detection can make a huge difference in breast cancer (others, too!). I just don't agree that awareness makes people think they are safe. And, yes, something is being done about the problem, starting with screening.
Every bit of publicity helps. Please don't belittle educational programs. Grass-roots education for regular screening arguably helps as much as the latest whiz-bang chemotherapeutic agent. If you catch it early, you markedly improve survival rates.