Nokia's Wibree Takes on Bluetooth
narramissic writes "Nokia has developed a new, short-range wireless technology, called Wibree, that it says is a lot more power efficient than Bluetooth, which means it could be used in smaller and less costly devices. It can also use the same radio and antenna components as Bluetooth, helping keep costs down further. Wibree could compete with Bluetooth in the workplace as a way to link keyboards and other peripherals to computers. But it could also have more interesting applications for consumers, in devices such as wrist watches, toys and sports equipment." What does this say about Bluetooth, considering Nokia is a member of the Bluetooth Promoters group?
The network effect is cementing bluetooth in place. I can buy bluetooth keyboards, mice, earpieces already. OTOH, like Sony's memory stick, this may just be a way of locking dumb Nokia customers into a proprietary solution.
Deleted
Sounds like they are trying to succeed in a non-existant market. The actual applications of Bluetooth are few and far between. The 'wireless' office never amounted to much and you know you look like an idiot with that earpiece and talking to yourself at Starbucks.
So what is a company to do? How about rebrand the technology with a worse name than it originally had? That's the ticket!
The same can be said about just about any new tech that is to replace and not be compatible with old tech. USB, IMHO, did it right. USB2.0 is backwards compatible with USB1.1
Perhaps in the same way USB 2.0 emerged, Bluetooth 2.0 is due? Faster, lower power requirements, backward compatibility. Seems like the natural and sensible thing to do.
One can only hope they've invested more time in securing the communications channel than in Bluetooth. Bluesnarfing for the win! Or something. =/
James
I have a Nokia phone, and it has Bluetooth.
When I bought the phone, I also bought a Bluetooth headset. I gave up on the Bluetooth pretty quickly: The headset would only run for about five hours before needing to be recharged, and the phone's standby time was cut down massively.
This isn't a complaint about Bluetooth as such. It's more that current devices, as delivered, don't provide long-enough standby time, never mind talk time, when Bluetooth is enabled.
668: Neighbour of the Beast
The main problems with Bluetooth in my mind are complexity and cost. Qualifying a Bluetooth chip is a major pain in the butt. You need to qualify the radio part, the stack and profiles separately depending on what kind of product you have. And speaking of profiles, there are something like 30 Bluetooth profiles. Most of which overlap! So often time when you are implementing one profile you also cover all the mandatory features of another so you have to claim that one as well since you are seen as using that profiles IP! It's crazy.
Then there is the cost. 10k to list your product. If you want to add something to it after you listed it...10k please. Not to mention the testing. 30k please.
Bluetooth was going to be less then 2 bucks per radio. It's still almost double that. The Bluetooth SIG is way out of control.
IMO Nokia is smart to jump ship. However, they cant go it alone. If they were able to get Motorola on board and perhaps Samsung, I can see no reason why a lower cost alternative would not work. Assuming that data rates are there.