Nokia's Wibree Takes on Bluetooth
narramissic writes "Nokia has developed a new, short-range wireless technology, called Wibree, that it says is a lot more power efficient than Bluetooth, which means it could be used in smaller and less costly devices. It can also use the same radio and antenna components as Bluetooth, helping keep costs down further. Wibree could compete with Bluetooth in the workplace as a way to link keyboards and other peripherals to computers. But it could also have more interesting applications for consumers, in devices such as wrist watches, toys and sports equipment." What does this say about Bluetooth, considering Nokia is a member of the Bluetooth Promoters group?
Sounds like they are trying to succeed in a non-existant market. The actual applications of Bluetooth are few and far between. The 'wireless' office never amounted to much and you know you look like an idiot with that earpiece and talking to yourself at Starbucks.
So what is a company to do? How about rebrand the technology with a worse name than it originally had? That's the ticket!
The same can be said about just about any new tech that is to replace and not be compatible with old tech. USB, IMHO, did it right. USB2.0 is backwards compatible with USB1.1