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Tales From Behind Microsoft's Firewall

lizzyben writes "CIOinsight.com is hosting an interview with Robert Scoble on life after Microsoft. 'By blogging for the world's largest software company, Scoble changed the way companies communicate with the world and became an industry celebrity in the process.' He talks about MS culture, senior management and the benefits of blogging from inside the belly of the software beast." More from the article: "We used blog-search engines to find anyone who wrote the word 'Microsoft' on their blog. Even if they had no readers and were just ranting, 'I hate Microsoft,' I could see that and link to it, or I could participate in their comments, or send them an e-mail saying, 'What's going on?' And that told those people that someone was listening to their rants, that this is a different world than the one in which no one listens. It was an invaluable focus group that Microsoft didn't have to pay for."

9 of 247 comments (clear)

  1. behind their firewall? by Wizzerd911 · · Score: 5, Funny

    If I was behind a Microsoft firewall, I'd just feel insecure ;)

    --
    Is it just me or is it not going to upgrade to Vista in here?
  2. Short list by MECC · · Score: 3, Funny

    "We used blog-search engines to find anyone who wrote the word 'Microsoft' on their blog. Even if they had no readers and were just ranting, 'I hate Microsoft,' I could see that and link to it"

    That's sure to be a short list

    What are "CIO" and "Insight" doing in the same word anyway? Are they leveraging an optimized something or another?

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
  3. Re:Yet nothing is changin.... by MECC · · Score: 1, Funny

    So what you're saying is that you'd rather that MS actually fix something rather than use a blogger or bloggers to pretend to listen.

    That's just plain crazy talk.

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
  4. Re:focus groups and corporate bs by yo_tuco · · Score: 3, Funny

    "...we'd have a one-shot amazing piece of software that would set a new standard for useability and reliability."

    But I doubt we'd have any interoperability.

  5. I hate Microsoft! by Anonymous Coward · · Score: 0, Funny

    But I feel my hate might diminish in inverse proportion to the number of free activation keys I might be sent by somebody from somewhere.

  6. Re:Too much work by nine-times · · Score: 1, Funny

    Maybe he does read Slashdot?

    looks around nervously

    Maybe he's reading right now.

  7. Re:Too much work by networkBoy · · Score: 2, Funny

    Well then lets find out:

    Microsoft eats babies and is the spawn of hell
    Scientology eats babies and is the spawn of hell
    I, networkBoy, an on-line avatar of a RealLifePerson(tm) hereby warrent the above two statements to be statements of fact and not of my opinion.

    There, now that I'v slandered both of them, we will know who reads /. more based on who attempts to sue me first :-)
    -nB

    --
    whois gawk date unzip strip find touch finger mount join nice man top fsck grep eject more yes exit umount sleep dump
  8. Re:Too much work by hmccabe · · Score: 2, Funny

    Those two lines are lyrics from my song "Eating Babies With the Spawns of Hell." Expect to hear from the RIAA shortly.

  9. Re:Too much work by MalleusEBHC · · Score: 2, Funny

    First off, it's libel if it's written.

    Second, they would have to prove that you knew those statements to be false. And let's be honest, are you really sure? ;)