Tales From Behind Microsoft's Firewall

lizzyben writes "CIOinsight.com is hosting an interview with Robert Scoble on life after Microsoft. 'By blogging for the world's largest software company, Scoble changed the way companies communicate with the world and became an industry celebrity in the process.' He talks about MS culture, senior management and the benefits of blogging from inside the belly of the software beast." More from the article: "We used blog-search engines to find anyone who wrote the word 'Microsoft' on their blog. Even if they had no readers and were just ranting, 'I hate Microsoft,' I could see that and link to it, or I could participate in their comments, or send them an e-mail saying, 'What's going on?' And that told those people that someone was listening to their rants, that this is a different world than the one in which no one listens. It was an invaluable focus group that Microsoft didn't have to pay for."

Comments

focus groups and corporate bs

[jacquesm]

If MS would spend a % of their cash reserves on developing a *real* os instead of the load of junk they ship (no, this is not a troll, this is an observation) we'd have a one-shot amazing piece of software that would set a new standard for useability and reliability.

unfortunately they spend that cash on marketing....

Mod Parent Retarded

[Anonymous Coward]

Micrsoft does ship a real OS. It's called Windows and millions of people run it without serious problems or they wouldn't stay with it.

Wow

[hey]

Wow, a guy used blogs and suggest that other people should.
But that's just too radical for Microsoft so he's out.