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UK's Biggest Supermarket Challenges Microsoft

Posted by ryuzaki0 on from the wal-mart-soon-to-challenge-ea-in-games-making dept.

An anonymous reader writes "The UK's equivalent of Walmart is taking on Microsoft in the software game. Tesco is famous for it's cheap 'value' food, but it's now offering 'value' alternatives to Microsoft's biggest products. From the article: 'Now, when you traverse the aisles in search of baked beans, sanitary towels and two-for-one packs of raw mince (hamburger), you can grab yourself a copy of Tesco Office (£20) — an alternative to the almost de-facto standard that is Microsoft Office — or Tesco Antivirus (£10), which is designed to keep your PC free of malware.' Tesco apparently 'takes one in every eight pounds spent in the UK'."

3 of 356 comments (clear)

  1. Microsoft new slogan by LiquidCoooled · · Score: 1, Troll

    "We don't make software for anyone else."

    Comes from a campaign Heinz did after supermarkets started selling own branded beans and people thought they were just repackaged Heinz.

    In this case, is Tesco selling OpenOffice stuff rebranded?

    --
    liqbase :: faster than paper
  2. Therefore... by 21st+Century+Peon · · Score: 0, Troll

    Would someone please mod the above post "funny" ;)

    --
    "Knowledge, sir, should be free to all!"
    ~Harcourt Fenton Mudd
  3. Re:Great Idea by DerekLyons · · Score: 0, Troll
    What a cool idea! Not only are they damaging MS's market share, but also breaching the idea of alternative software to the masses. Rock on.

    Oh yes - replacing one near monopoly with another is a wonderful idea.