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Ubi Says Wii Will Beat EA
Next Generation is reporting on comments from Ubisoft, indicating that they are heavily relying on the Wii to fend off advances from business adversary Electronic Arts. From the article: "Ubisoft vowed to stay independent [after EA made inroads to a buyout], and it plans to keep it that way. 'Our goal is not to sell to EA but to beat EA,' said Laurent Detoc (pictured), president of Ubisoft North America in a Reuters interview this week. He hopes that an early adoption of the Wii platform will help push Ubisoft up from the fifth largest independent publisher in North America to the fourth. Worldwide, the company is ranked fourth, although that excludes Japan."
Wii will rock you?
"Worldwide, the company is ranked fourth, although that excludes Japan."
So it's not really world wide then. That's like me saying "I'm the supreme ruler of the world, excluding all of the land mass not covered by my feet."
side note though, I'm rooting for Wii and Ubi.
-Rick
"Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
Strategy sounds good, but what impresses me is the fighting spirit. Too many companies have taken the paycheck, only to see what made them great in the first place whither away. Smart, I don't know, but I gotta admire the fight.
Ubi Says Wii Will Beat EA
This "clever" title is confusing and misleading. It reads like EA is developing a console. "Wii" sounds like "we". Wii get it. Let's have an embargo on this homonym, please.
Hurts the industry?
How do you figure?
All they do is produce what sells, and what sells is not always "the best game" but the game that young adults and parents of young children will buy because they recognize the brand perceive a history of quality or at least consistency, that is not to say they didn't leave you or I behind for a different group of consumers. The fact is that any successful business finds and adapts to a group of consumers that are willing to pay for the products they produce. If no one liked EA games then on one would buy them, and the "problem" would solve itself, but people do buy them so they make more of the same types of products.
We need to support game developers who make the games we like to play (by support I mean buy products from), not sit here and idly complain about EA.
I don't give a damn for a man that can only spell a word one way.
Mark Twain
"Hurts the industry? How do you figure?"
Gee. Let me just go pop ESPN NFL 2K7 from Sega into my XBox. Oh... wait a sec... I don't seem to have it.
What do you mean it's never coming out? Oh, I see. Somebody leveraged their massive size to lock out the competition (and my favorite football game) by buying out the exclusive rights from the NFL.