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Ubi Says Wii Will Beat EA

Posted by ryuzaki0 on from the wii-will-wii-will dept.

Next Generation is reporting on comments from Ubisoft, indicating that they are heavily relying on the Wii to fend off advances from business adversary Electronic Arts. From the article: "Ubisoft vowed to stay independent [after EA made inroads to a buyout], and it plans to keep it that way. 'Our goal is not to sell to EA but to beat EA,' said Laurent Detoc (pictured), president of Ubisoft North America in a Reuters interview this week. He hopes that an early adoption of the Wii platform will help push Ubisoft up from the fifth largest independent publisher in North America to the fourth. Worldwide, the company is ranked fourth, although that excludes Japan."

6 of 61 comments (clear)

  1. Nintendo ad campaign by Anonymous Coward · · Score: 4, Funny

    Wii will rock you?

  2. what the crap? by RingDev · · Score: 4, Insightful

    "Worldwide, the company is ranked fourth, although that excludes Japan."

    So it's not really world wide then. That's like me saying "I'm the supreme ruler of the world, excluding all of the land mass not covered by my feet."

    side note though, I'm rooting for Wii and Ubi.

    -Rick

    --
    "Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
  3. Someone with a set... by DESADE · · Score: 3, Insightful

    Strategy sounds good, but what impresses me is the fighting spirit. Too many companies have taken the paycheck, only to see what made them great in the first place whither away. Smart, I don't know, but I gotta admire the fight.

  4. Wii've had enough by spyrochaete · · Score: 4, Insightful

    Ubi Says Wii Will Beat EA

    This "clever" title is confusing and misleading. It reads like EA is developing a console. "Wii" sounds like "we". Wii get it. Let's have an embargo on this homonym, please.

    1. Re:Wii've had enough by gEvil+(beta) · · Score: 4, Funny

      Let's have an embargo on this homonym, please.

      Oui!

      --
      This guy's the limit!
  5. Sega NFL2Kx by Petersko · · Score: 3, Informative

    "Hurts the industry? How do you figure?"

    Gee. Let me just go pop ESPN NFL 2K7 from Sega into my XBox. Oh... wait a sec... I don't seem to have it.

    What do you mean it's never coming out? Oh, I see. Somebody leveraged their massive size to lock out the competition (and my favorite football game) by buying out the exclusive rights from the NFL.