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Intel's Guerrilla Marketing, Second Life Mashup
AmadeoDonofrio writes, "Intel has lunched a unique guerrilla marketing campaign for their new dual-core processor. They asked world-renowned virtual builder Versu Richelieu to create a new masterpiece in the Second Life virtual landscape using their dual-core chip. What's really crazy is that they put her in a storefront window on 5th Avenue and 39th Street in New York City for 72 hours while she works. The web site is a mashup of technologies including side-by-side live video feeds from a web cam in the window, and her SL point-of-view. There's a Flickr slide show and her embedded Hipcast audio blog, and soon to come archives of the whole experience in 12-hour segments hosted by YouTube. Is Intel pushing their marketing to extremes by utilizing all these free online services to promote their product? Or is it good publicity for all parties involved?"
that "mashup" could have been included a few more times. Then I would truly have a good idea of what technologies are being used.
Gorilla Marketing, or the Chewbacca Defense?
I left my wallet in El Sigundo!
This isn't entirely on topic, but I guess I'm just behind the times on techno-buzzwords.
What in the hell is a hipcast? Is it a podcast under a different name to avoid apple's wrath?
Anyone else think the comments just weren't rendering right before they turned off ABP and saw ads?
I think I overdosed on Web 2.0 just from reading that summary.
Honest question... Can someone explain to me what it's doing that's got all this attention? It seems like a really advanced MUD or MOO to me...
Reality is nothing but a collective hunch.
Yawn 2.0
--
RumorsDaily
This is really only 'extreme' because it is being done on the internet via a relatively new service. Anyone who built a free video sharing service without realizing that it might one day be used to deliver advertising hasn't been paying attention.
For as long as there have been people with stuff to sell they have co-opted anything they could get their hands on to advertise. Roadside signs, barns, telephone poles, bumpers, hats, t-shirts, asses, airplanes flying around dragging banners behind them. Hot air baloons, can coolers, junk mail. Sneaky anthropomorphic dogs. Sheep with numbers painted on their sides. Phone calls to your house. Etc, etc.
Advertising, even slick inline contextual advertising, has been around for a long long time. While that may not mean it is a good thing, pretending that it is new or that one specific company has 'gone too far' misses the big picture.
"Sacrifice for the good of The State" - The State
This might actually have made some sort of sense if Second Life were capable of utilizing a multi-core system.
Too bad it isn't.
Please consider making an automatic monthly recurring donation to the EFF
Does anyone have any pictures of this broad? Is the hot?
Tsunami -- You can't bring a good wave down!
Guys, guys! I'm talking to you, guys, the Web 2.0 guys over in the corner there huddled round your 5th generation mobile phone. Yes, that means you, with the blond goatee!
Okay, now I have your attention, I have instructions for you. Yes, you _do_ have to obey. Otherwise I'll take away your black iPods and send your girlfriends back to Japan. Yes, scary huh?
Now: STOP USING THE TERM 'MASHUP'. If you _must_ use it, use it in its original (musical) sense. On NO account use it again and again and again just to mean 'broadcasting substandard content from a stupid location'.
Okay, did you all get that? Good. Now go away somewhere and spend your parent's money. Bye! Yeah, I love you too!
Twits.
Whence? Hence. Whither? Thither.
Wells Fargo pulled out in less than a month and moved to Active Worlds.
I suppose that banks don't like excessive downtime in marketing campaigns.
Linden Lab still hypes them as a customer for some reason.