Intel's Guerrilla Marketing, Second Life Mashup

AmadeoDonofrio writes, "Intel has lunched a unique guerrilla marketing campaign for their new dual-core processor. They asked world-renowned virtual builder Versu Richelieu to create a new masterpiece in the Second Life virtual landscape using their dual-core chip. What's really crazy is that they put her in a storefront window on 5th Avenue and 39th Street in New York City for 72 hours while she works. The web site is a mashup of technologies including side-by-side live video feeds from a web cam in the window, and her SL point-of-view. There's a Flickr slide show and her embedded Hipcast audio blog, and soon to come archives of the whole experience in 12-hour segments hosted by YouTube. Is Intel pushing their marketing to extremes by utilizing all these free online services to promote their product? Or is it good publicity for all parties involved?"

Comments

Injured by buzzword shrapnel

[kahei]

Guys, guys! I'm talking to you, guys, the Web 2.0 guys over in the corner there huddled round your 5th generation mobile phone. Yes, that means you, with the blond goatee!

Okay, now I have your attention, I have instructions for you. Yes, you _do_ have to obey. Otherwise I'll take away your black iPods and send your girlfriends back to Japan. Yes, scary huh?

Now: STOP USING THE TERM 'MASHUP'. If you _must_ use it, use it in its original (musical) sense. On NO account use it again and again and again just to mean 'broadcasting substandard content from a stupid location'.

Okay, did you all get that? Good. Now go away somewhere and spend your parent's money. Bye! Yeah, I love you too!

Twits.