iPod Killers For the Holidays
An anonymous reader writes, "MP3 Newswire has an excellent rundown of 29 new digital portables for the upcoming season. From the article:
'We have run the iPod Killers for Christmas/Summer series since 2004. In that time we [have] reported on 149 portable players and NOT one iPod killer from the bunch. That said, [this time] we may actually have a couple of genuine challengers to Apple. This holiday season will see Microsoft pump tens-of-millions of dollars to hawk their new Zune portable, and SanDisk's 8GB e280 flash unit is compelling high-end users. Both can realistically grab double-digit market share from the iPod... Whether they do or not waits to be seen.' The article also makes a good case as to why the Sony PSP should be included in market figures for digital media portables."
I do like the iPod's size but my primary use would be in the car or visiting a friends house, or my bedroom for that matter (much lighter than a laptop). I guess if you were walking around a campus or just plain need something that will comfortably fit in your pocket the iPod or similar product is for you.
Anyone been to a Walmart/Target/Best Buy/Circuit City/Fry's/Apple Store lately? Notice the insane amount of accessories available for the iPod? Anyone notice that more and more car manufacturers are including ports or docks for iPods in their cars?
I'm not sure what the 'average' consumer is thinking about when purchasing a digital music player, but to know that there are a gazillion after-market items I can get for an iPod is somewhat comforting. Plus, the ubiquitity of the iPod means millions of websites devoted to tips, info, hacks, etc. for the iPod. And don't forget the 'cool' factor (which is hard to put into words).
Do not get me wrong. I have a couple of issues with the iPod. I used to own a Minidisc player (EXCELLENT hardware, TERRIBLE software). It had swappable, rechargeable, gumstick batteries. Plus, the exterior didn't scratch easily. And the battery life was incredible.
But come on, iPods are INSANELY easy to dump music to. I don't even use iTunes and it's still insanely easy. Drag and drop will always be the best way for us geeks to get our music on these things, but the ease of use, the ubiquitity of accessories and information, and, finally, the cool factor will make it very hard for any other player to make strong inroads into the market.
Or until they can be on the front page of every newssite when Oprah and Bono go out shopping for one together.
c le/2006/10/13/AR2006101300161.html
http://www.washingtonpost.com/wp-dyn/content/arti
Nothing will be an iPod killer unless they grab the mindshare. Kids aren't asking their parents for MP3 Players for XMas. They're asking for iPods - specifically and by name. An iPod killer can't just be as good as an iPod. It has to be way better and have people know what it is for it to be a success.
Calling a product an "e280" is completely uninteresting and stumbles at the first step of competing with iPod. "I bought an MP3 player." "Oh, which ipod?" "Not an ipod, an ... er... e280" "a what?"
Of course you can't have brand product recognition immediately, but you can't build it with just another anonymous product number, swimming in a sea of technology with similar numbers.
For every expert, there is an equal and opposite expert. - Arthur C. Clarke