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Why AMD Is Still In The Race

Steve Kerrison writes "Despite a woeful inability to provide some of its most loyal customers with stock, and a range of CPUs that, currently, loses out to Intel's Core 2 processors in both price and performance (and who would I be not to mention the diminishing AMD fanboy numbers?), AMD's still got enough tricks up its sleeve to retaliate against Intel in due course. HEXUS.net has an opinion piece on why AMD isn't up the creek. From the article: AMD has been showing off its 65nm wafers for a few months now, which means the Rev G core is on its way. Even if the DDR2 memory controller which arrived with the Rev F only had a small performance benefit, Rev G has a few more improvements than just the die shrink. The latter will enable higher clock speeds and a lower price, plus allow AMD to compete on an equal playing field to Intel, which has been manufacturing 65nm processors since the Pentium XE 955 at the end of 2005."

9 of 272 comments (clear)

  1. Sure... by joshetc · · Score: 4, Insightful

    AMD is in the race to stay alive as a company but they are not in the race to have the top CPU of 2006/2007, which is what really matters.

    1. Re:Sure... by scottnews · · Score: 4, Insightful

      It also depends on Intel. Can Intel get the Core2 mature enough for 2006/2007? That is the advantage AMD has now.

      The Athlon 64 is bullet proof in the server market.

    2. Re:Sure... by cb95amc · · Score: 5, Insightful

      What really matters is that there is more than one player in the market....The only reason you can buy a Core2 Duo for such a great price is because of the performance of AMD over the past few years.

      I haven't bought an Intel CPU since the Pentium75 back in 1995, have since bought K6-2, K6-3, Duron, AthlonXP and Athlon64, and will continue to buy AMD going forward (providing they don't suddenly become the dominant player) - OK, so I might loose out on a few FPS in some games, but then my GPU is probably the limiting factor in the majority of games I play - and I want to help ensure that competition continues.....

      If I were a large PC seller (Dell, HP etc) I would be thinking the same thing....being able to trade off two companies against each other gets me a better price. If Intel were the only CPU provider you probably wouldn't be able to buy a PC for less than $1500.

    3. Re:Sure... by CentraSpike · · Score: 4, Insightful

      I'm a little confused by your logic. It seems to me that always buying the products of the second largest supplier in a market does not really guarantee competition or at least not the benefits that should come from competition.

      Surely you should be buying the products that give you the best value, no matter which supplier that may be. If we assume for the puposes of discussion (and not claiming any facts) that the current Intel range offers the best value (which may well be independent of market position) then by refusing to switch from AMD to Intel, you are artificially inflating the value of AMD products. This should in effect result in the type of market that would be more akin to a monopoly or cartel, rather than real competition.

      Basically you could be shooting yourself in the foot, and you're definitely acting irrationally from an economics stand point (although maybe not from a marketing point of view).

    4. Re:Sure... by Overly+Critical+Guy · · Score: 4, Insightful

      Yeah, successful businesses like Microsoft who spend three years ignoring a government directive to document server interoperability APIs. Oh, those poor, successful companies who did nothing wrong. Other than defying the government.

      --
      "Sufferin' succotash."
  2. Chipsets.. by xtal · · Score: 4, Insightful

    With their aquisition of ATI, I am much more worried about chipset instability. Anyone else remember the bad old days with the horrible via chipsets and mystery conflicts with nvidia hardware?

    Then the finger pointing starts, and we're stuck in the middle. I'm upgrading for the first time in 3 years, hopefully I can wait all this mess out. It'll be an AMD chip though. If I had to pick, I'd go with whatever platform Nvidia supports in the future. Their commitment to driver quality deserves to be rewarded and won my loyalty - and interestingly enough, I have never purchased another ATI product after their little opengl driver fiasco.

    Why doesn't AMD have a chipset, anyway?

    --
    ..don't panic
  3. One Generation by Mattwolf7 · · Score: 4, Insightful

    AMD is only behind this one generation, a company doesn't just throw in the towel after their competitor comes up with a better product... AMD is working right now to come up with their own response. Plus I don't think the stock holders would be happy if AMD came out with a press release "Good Game Intel, you win, we are dissolving the company"

  4. Long enough, and demand vanishes by SuperKendall · · Score: 4, Insightful

    "A woeful inability to provide some of its most loyal customers with stock" can only mean that demand for AMD chips still exceeds supply. Otherwise, they would be happy to deliver.

    Yes but buyers can only wait so long, and if enough buyers are forced to go elsewhere then the demand will vanish too.

    Having something in demand is desirable but in the long term you have to eventually meet demand for a majority of customers or perish.

    I don't think AMD is anywhere near perishing of course, but the supply of these chips seems tight enough that it's not a healthy level of demand at the moment.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  5. Don't Laugh, Intel helped create the shortage by John+Jamieson · · Score: 5, Insightful

    Indirectly Intel helped create this AMD shortage.

    Here are the causes
    1. By hyping Core 2 so early, it eroded confidence in Netburst, now no one wants a P4. (so the choice is Core 2 or Athlon x2)
    2. Intel cannot produce enough Conroe's. So those who cannot get Core 2 look at Athlons.
    3. AMD had to cut prices in half to match Core 2 (because Intel actually priced Core 2 a little too cheap*) it created more demand than AMD could handle until 65nm and all the Chartered product comes into the channel.
    4. Intel started kissing up to Apple instead of Dell, forcing Dell into the AMD camp.

    Yes, maybe AMD should have turned Dell away, but the real truth is that there is a shortage of everything but the netburst chips! Because Intel made/makes so many P4's the market will be this way for a few more months.

    * if Intel had priced Core 2 duo's 25% higher, it would have helped them clear out the netburst chips. It seems they were more interesed in stopping AMD than they were in making a profit.