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Nielsen To Begin Tracking Game Play

Gamespot is reporting that Nielsen is now going to be tracking game play statistics. The same 10,000 sample households that dictate what succeeds and fails in the television world will also have their game playing habits recorded by the company. From the article: "The rating system will monitor the goings-on of game consoles, including next-generation models such as Sony's PlayStation 3 and Nintendo's Wii. Data will include which games are played most frequently, along with corresponding information about the demographics of the players. The video-game rating system is also intended to offer insight into what television and Internet trends the players follow. Called GamePlay Metrics, it will be the first project to come out of Nielsen's new Wireless and Interactive Services Division, which itself launched today."

3 of 46 comments (clear)

  1. This is a setup to selling in game advertisements by RichMan · · Score: 3, Insightful

    See subject,

    This is a setup to selling in game advertisements. Once they get a demographic they have a defined audience and can start finding paths and selling spots.

    Enjoy, this game, powerd by fruity-soft-beverage

  2. Don't know about this by UbuntuDupe · · Score: 4, Funny

    As a new company, it's hard to know if we can really trust Nielson to aggregate all the data properly. I don't know if such a big step is justified. A better idea would be to use a tried and true ratings provider like Nielsen or something.

  3. Nielsen Rating Preview by shdowhawk · · Score: 3, Funny

    ... Our reports find that the most time spent in game is for World of Warcraft. Apperently this is a popular game. Note: Insert more advertisements on the backs of player clothing and on the rumps of Animals they can ride.
    -- We find that the most Loaded game is sims 2 with the nudity patch. This is loaded 2 or 3 times a time, and usually played for no more than 1 or 2 minutes. Note: Try and figure out this strange gamer phenomenon.
    --The most played game by troubled youths is Grand Theft Auto.
    Final Note:
    ----------
    Send Jack Thompson a fruitcake for the few millions he gave us to come up with this total bogus and not-proveable report.