Nielsen To Begin Tracking Game Play

Gamespot is reporting that Nielsen is now going to be tracking game play statistics. The same 10,000 sample households that dictate what succeeds and fails in the television world will also have their game playing habits recorded by the company. From the article: "The rating system will monitor the goings-on of game consoles, including next-generation models such as Sony's PlayStation 3 and Nintendo's Wii. Data will include which games are played most frequently, along with corresponding information about the demographics of the players. The video-game rating system is also intended to offer insight into what television and Internet trends the players follow. Called GamePlay Metrics, it will be the first project to come out of Nielsen's new Wireless and Interactive Services Division, which itself launched today."

Comments

Don't know about this

[UbuntuDupe]

As a new company, it's hard to know if we can really trust Nielson to aggregate all the data properly. I don't know if such a big step is justified. A better idea would be to use a tried and true ratings provider like Nielsen or something.