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Calorie Burning Coke Coming Soon

Posted by ryuzaki0 on from the hope-it-tastes-better-than-coke-blak dept.

The Fun Guy writes "Coca-Cola and Nestle are getting together to introduce a new beverage "proven to burn calories". Enviga will be in the U.S. Northeast in November, nationwide in January 2007. How does it burn calories? With green tea extracts, calcium, and caffeine. No word on how many milligrams caffeine per can. "

7 of 383 comments (clear)

  1. Bogus... by BWJones · · Score: 5, Informative

    "Enviga increases calorie burning. It represents the perfect partnership of science and nature," said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. "Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect.

    Oh man this is such a lie..... Did they perform metabolic chamber analysis? Where is the published paper? Why do people *always* seem to fall for marketing nonsense like this? Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell. (Think poisons like dinitrophenol or proteins in brown fat like thermogenin).

    It's too bad, because I like Coca Cola products, but this claim that it will burn excess or extra calories is simply a marketing lie. And yes, I *do* have a PhD in physiology and am calling out Dr. Rhona Applebaum to back up her words with some scientific evidence that shows these claims are more than specious marketingspeak designed to increase the bottom line.

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    1. Re:Bogus... by BWJones · · Score: 4, Informative

      It's quite simple, actually. It's like celery. It takes more energy for you to consume it and your body to subsequently break the food down than is actually contained within the food.

      You obviously missed my post here explaining this fallacy.

      And yes, though their methodology wasn't mentioned in this article, .....blah blah blah.... It specifically says that it burns a few extra calories if you drink xyz amount per day.

      Do you believe *all* press releases?

      P.S. I call shenanigans on your Ph.D. Either that, or you just didn't read the article. Either way.

      Feel free to check out my formal CV any time you would like and you should know earning it obtained reading a not insignificantly greater amount of material than a few press releases.

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  2. Interesting cans, but quite the scam... by VitrosChemistryAnaly · · Score: 5, Informative

    So here's a picture of the cans.

    On another note I can think of one beverage that is zero calories and makes you feel great. Just plain old water. I started drinking a couple liters of it a day about 2 years ago and I've never felt better. No more dehydration to make me feel sluggish and tired. That's way better than any caffiene buzz (which just exacerbates dehydration by the way). I love caffiene, but I think it's overused.

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  3. Re:Cancer by Zarniwoop_Editor · · Score: 5, Informative

    Already been called on this marketing lie..
    http://www.consumerist.com/consumer/soft-drinks/sh ocker-enviga-doesnt-actually-burn-calories-208357. php
    This product does not burn calories....

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  4. Sept of course everyone who reviewed their claims by falcon5768 · · Score: 4, Informative
    Already said a week ago it was bogus and they had faulty studies proving their claim.

    http://www.gizmodo.com/gadgets/gadgets/enviga-fat- burning-tea-snake-oil-scam-just-as-you-predicted-2 08488.php

    Maybe if you got a few more editors there, you would have known that every other news site on the face of the internet reported AND debunked the claims over a week ago.

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  5. Just like the DHEA scam by smooth+wombat · · Score: 4, Informative

    Funny how, as others have mentioned, one can never get a copy of any of the supposed studies which 'prove' whatever it is the product claims. Like Kevn Trudeau and his scam or the now discredited DHEA claim, this too will be shown to be a false promise of getting something for nothing.

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    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  6. Re:Cancer by hclyff · · Score: 5, Informative
    From the link you provided:
    The results actually showed that there was no difference in fat oxidation (fat burning) between those drinking Enviga versus a placebo. But it did show that "energy expenditure" was significantly higher for the Enviga drinkers.

    So it does make you "burn" energy, but doesn't cause any weight loss. It's the perfect product!