Slashdot Mirror


EA Selling Tutorials Via Xbox Live

So, not only is EA selling in-game money for the Godfather via Xbox Live, but now they're actually trying to wring money from consumers so they can know how to play the games they bought. Joystiq has some commentary on EA's newest practice: charging for tutorials. From the article: "We decided to try one of the videos out, purchasing a Passing strategy guide for Madden NFL 07. The 246.34 MB downloaded provided little that would help our game. The video depicts a series of in-game passes with the occasional overhead view; once or twice arrows and yellow circles were used to highlight a player but it did not complement the announcer. To understand the voice-over commentary, it is assumed that you have a good grasp on formation and position terminology. If 'using the safety to cover the back' goes over your head, this video is not for you -- then again, if you are well-versed in football slang, you will likely learn nothing new anyways." I know Microsoft has kept a hands-off policy on this so far, but this stuff has to stop before companies like EA and Q! drag their product through the mud.

45 comments

  1. very old news by Rob+Nance · · Score: 3, Interesting

    Wow, welcome to about a month ago. EA has done like 10 more attrocious things since then even. I can understand it is hard to keep up, since they are constantly innovating new and improved ways to stick it to the gaming community.

    1. Re:very old news by Rob+Nance · · Score: 2, Informative

      ...and yes, I know I am just trolling, but look at the dates. The tutorial article was a couple days old on Joystiq when it was posted on October 4th. The way this post reads you'd think the Godfather thing was a month old and the tutorials were new, but the Godfather article was from yesterday. Slow news day?

  2. Then you're in trouble by CrazyJim1 · · Score: 1, Funny

    If the safety you're using to cover your back goes over your head, then you might be getting sacked soon.

    1. Re:Then you're in trouble by the+dark+hero · · Score: 1

      i guess they couldn't put "madden" and "tutorial" together to get the joke.

      --
      You constantly struggle for self improvement - and it shows.

      Hooray for bad Engrish on fortune cookies

    2. Re:Then you're in trouble by Anonymous Coward · · Score: 0

      HILARIOUS!!!

  3. Before? by Sandnor · · Score: 1

    Before they drag them through the mud? I thought they pretty much had not only dragged them through the mud, but then doused them in jet fuel, lit them on fire, and then to top it off took a nice long piss on the ashes. Or maybe that was their customers. I can never keep track. But I'm not bitter or anything.

    --
    Well I don't drink a lot of coffee...
  4. Prima by mypalmike · · Score: 1

    The precedent here is obviously Prima, which publishes strategy guides and charges money for them. Evil bastards. I've been boycotting them, but it doesn't seem to have put them out of business. However, with a big company like EA setting a precedent like this, not only are gamers in trouble, but it's likely to creep out and affect everything. Soon enough, mark my words, companies are going to charge for things like food and housing, and that's when we're really in trouble.

    --
    There are 0x40000000 types of people: those who understand 32-bit IEEE 754 floating point, and those who don't.
    1. Re:Prima by GrumblyStuff · · Score: 2, Insightful

      Either you're just trying to be funny or you're trolling. That said, Prima is not at fault here. They don't sell guides as so much as walkthroughs.

      Teaching the basics is guiding (hence the name).

      To put things in perspective, Perfect Dark had a tutorial system and that was on a cartridge. UT2004 had a built-in tutorial maps IIRC.

      But you know, that's really not the point. If you're not into football, you wouldn't be getting this game. If you are, you'll know about football and will have likely played prior versions. What EA is doing here is selling something of no value and people will buy it assuming it'll give them better understanding of the gameplay.

  5. I dono.. by Thansal · · Score: 1

    It isn't actualy that evil of a concept. selling strategy guides online? so what?

    I know, in this case aparently the strategy guides are not worth the paper they are not printed on. However as a general concept it is nifty, especialy if it was done video commentary style.

    Note: I would never buy one, but that is b/c strategy guides are pointless as there are pleanty of sites out there that offer these things for free (gamefaqs).

    --
    Do Or Do Not, There Is No Spoon, There Is Only Zuul. Everything in the above post is probably opinion.
    1. Re:I dono.. by kinglink · · Score: 2, Insightful

      If you look at it that way, you're right. It might be cool.

      If you look at it another way, the worse instruction manual they give you or ingame hint system, the more money they can get this way. Madden has always been a hard game to master, but if they remove all the "how to's" in the game it would be stupid, but now it makes more money for the company.

      I'm not saying EA would. But they are EA...

  6. Actually Zonk... by the_skywise · · Score: 1

    It's "Q?" Not "Q!"

  7. Let them burn by linuxkrn · · Score: 4, Interesting
    but this stuff has to stop before companies like EA and Q! drag their product through the mud.

    Why? I'd like nothing better then to see the money hungry EA go up in flames. I stopped buying their games because
    • They release limited feature games, then SELL you an expansion later that the game was supposed to be from the start (C&C Generals, BF2, etc)
    • Almost all of the games I have from them contain critical gameplay bugs that keep you from completing the game. Tech support ignores you and tells you to reinstall and try again. (Look for Attack Troll in BFM2)(
    • On-line games such as BF2 have server issues that again, their tech support deny and blame on other things. Tell you to re-install a patch. But if you wait a few days and do nothing they start working with no comments from EA (search for BF2 Auth server was down for days)
    • Lastly their new money hungry angle to add spyware to games to make even more money off of consumers. (BF2142)
    I vote with my money, and they will not be getting any of it. Let them burn. Maybe after the dust settles they might get a clue what they've done to their customers.
    1. Re:Let them burn by aztektum · · Score: 1

      I think what Zonk meant was MS stands to end up having a Live! Marketplace that everyone views as filled with cheats and swindlers if they don't throw the smack down on content providers that cheat and swindle.

      --
      :: aztek ::
      No sig for you!!
    2. Re:Let them burn by Anonymous Coward · · Score: 0

      I think the ads in bf2142 are crap as well but to call them spyware is a bit ehhhhh. If you check the link, you will also see that others besides EA are guilty.
      http://www.gamasutra.com/php-bin/news_index.php?st ory=11300
      I should add that I am still undecided as to whether I'll buy bf2142.

    3. Re:Let them burn by DrXym · · Score: 1
      It appears that many people enjoy being served the same warmed up shit year after year. Not me.

      I just ignore EA games now simply because every time I've bought one its turned out to be superficially OK but bugged, slow to load, mediocre and sometimes downright broken. And their business model means you are unlikely to get much support for your game if it does turn out to be broken since they'll use that as a reason you should buy the expansion pack / sequel which allegedly fixes the problem.

      Simply put, they don't care. Games are a means to an end. They don't give a shit whether the game is any good or not, just that it sells. If that's their attitude then fine, but I only have so much money and it won't be going to EA.

    4. Re:Let them burn by oc255 · · Score: 1
      It's more like adware. The adware uses your IP address to guess your location. So in this way, it reminds me of spyware that looks for usage patterns for a reason I'd classify as evil. Radio did this and some people got XM. Would I pay $80 for a game that has no ads in it? I dunno.

      From that gamasutra article:
      "you are always going have that hardcore vocal minority" who don't want in-game ads.


      When we start seeing Puppy Chow ads in GTA4, I think the vocal minority is going to be more vocal. When you go to the theater and pay $9 for a movie that has ads in the beginning, are you more or less satisfied with going to the movies? Do you think carefully about revenue and "the hard transition" that the movie industry is going through dealing with P2P networks? Or do you think that some boardroom somewhere saw a $ figure as part of a new stragetic initiative? Personally, I think people will just wait for the DVD. And then when the DVD has ads on it, will wait for it to appear on TV and Tivo-strip the ads.

      Because ads are really, really annoying these days. Hear about some feminine hygene product, male performance product, ads about depression, ads about some old age drug, some screaming guy selling cars, some screaming guy selling home furniture or fear marketing. "If you don't buy Mr. Clean, your kids are going to play hide-n-seek around the toilet and die from bateriea!" Great, now we have kids with allergies because they are raised bleached.

      This is pointless, I'm obviously wrong. Reality TV exists so people must just love the mainstream machine. Go, go game ads.
  8. Strategy Guides by Anonymous Coward · · Score: 0

    Companies have been selling strategy guides for years. This isn't different, they are just providing the guides online. These aren't the actual instructions for playing the game, but tips on how to play the game better.

  9. Bad mod by Anonymous Coward · · Score: 0

    Funny how something with a quote from the topic, talking about that quote, gets mod as OFF-TOPIC.

    1. Re:Bad mod by Anonymous Coward · · Score: 0

      Well technically you weren't actually replying to the topic, but rather Zonk's misplaced personal opinion that he tossed in there. If he wants to comment, well, that's what the comment section is for.

    2. Re:Bad mod by Anonymous Coward · · Score: 1, Funny

      Yeah, damn those editors and their editorializing.

    3. Re:Bad mod by Anonymous Coward · · Score: 0
      Yeah, damn those editors and their editorializing.

      There are two different functions of an editor - editing and correcting someone else's text, and writing his own opinion pieces. Those two functions are better done separately.

  10. New tag proposal by Anonymous Coward · · Score: 0

    For whenever EA does something yet again to screw their customer base while giving themselves more money.. "eavil"

  11. Let the Marketplace Decide by blueZhift · · Score: 2, Insightful

    Nothing particularly evil about selling tutorials or strategy guides. Just let the market decide. If these online guides are worth anything, then people will buy, if not, they won't. It'll be interesting to see how these online guides develop in the console world and if the games begin to be built with hooks for the optional guides that will allow the player to easily try out what he/she just learned. No one wants to be nickel and dimed to death, but if the guides add real value and aren't just a cynical afterthought, then good things could be ahead.

    1. Re:Let the Marketplace Decide by Vampyre_Dark · · Score: 0

      These videos sound just like the tutorial videos that had already been on the discs in recent years. And as usual, they go over the heads of casual fans. They seem to cater only to the hardcore "I live a sporting life vicariously through EA's games" type of crowd. As a casual sports gamer, I watch these things and have only a vague idea of what I just saw. I'd feel pretty burned if I paid for them.

    2. Re:Let the Marketplace Decide by cgenman · · Score: 1

      Unfortunately, that was the attitude that brought down the gaming industry in 84.

      As anyone who has worked in the industry can tell you, gaming guides are always a cynical afterthought. Ever wonder why they're frequently encased in impenetrable plastic wrap before you buy them?

  12. For most games you can buy strategy guides... by bad_fx · · Score: 1

    ...in the shops, and they too are usually pretty useless, so what's the difference when they're selling them through Live or whatever else?

    1. Re:For most games you can buy strategy guides... by Fozzyuw · · Score: 1

      I wouldn't call them useless. I've always enjoyed strategy guides, but I admit, the only one I can recall buying was the Neverwinter Nights guide on how to create your own modules and scripting... which was pretty worth while I think. I often just go to GameFAQs to get quick tips or locations for those last lost items or treasure chests.

      However, I'd buy a WoW guide or other MMO guide, if it was expansive enough, contained full color maps, and in a well organized format, to prevent myself from having to dig through countless sites to download and print off color copies of maps and strategies and compile them into a binder. I was considering a Prima WoW guide, but it lacked dungeon maps, so I decided against it. It did have tables of items and values which was nice. Though, I did do this for EQ back in the day. Was kind of fun, but I don't have that gravey college job anymore. =P

      Cheers,
      Fozzy

      --
      "The past was erased, the erasure was forgotten, the lie became truth." ~1984 George Orwell
    2. Re:For most games you can buy strategy guides... by Mr2001 · · Score: 1

      You can flip through a strategy guide in the store to see how useless it is before you buy it.

      --
      Visual IRC: Fast. Powerful. Free.
    3. Re:For most games you can buy strategy guides... by Tyger · · Score: 1

      I'd say MMO guides are the worst to buy, not the best. The games just change to rapidly, so the better the production quality of the guide, the more time it takes to produce and review, and the more the game has changed by the time the guide is released. Sure, some strategy still applies, and maps don't tend to change, but any aspect of a MMO can change at any time, and many times you don't find out until it's too late that the guide was completely wrong because of a patch last month.

  13. Like I've heard it many times before now... by LittleFishSan · · Score: 1

    This stuff wouldn't exist if people didn't pay for it, but the fact is that there are people dumb enough to buy this (Or cheat codes, uniforms, etc.), this will only make the problem worse.

  14. so, how is this bad? by Edgewize · · Score: 1

    Before EA did this, the game was what it was, and there were strategy guides available on the net or in book form. There were even people (seriously) selling one-on-one "training" sessions. Now that EA has released this, the game is still unchanged, all those strategy guides are still available, and now there is an additional resource to maybe learn something if you are a football fan but not-so-great at Madden.

    So, how exactly is selling a new informational product "evil"? Oh that's right, it's informational, and information wants to be free, right? ... Come on.

  15. just wait by Dance_Dance_Karnov · · Score: 4, Insightful

    they will try to get GameFaqs and others shut down to "protect their IP" or some other stupid shit.

    The next version of Doom IDKFA won't give you keys and ammo, it will open up the menu where you can pay 5$ to have keys and ammo (on a per level per session basis of course).

  16. EA will only stop if by wift · · Score: 1

    it effects their bottom line. If no one buys it, they'll tweak it or called it a failed experiment. It seems to me that they have no clue nor care about what gamers want. Rile yourselves up and post wherever you can to complain but they won't care unless no one buys which I hope, really hope that very few people do.

    --
    ....... Thus ends my attempt at wit or whatever
  17. Mod title flamebait by brkello · · Score: 1

    They aren't selling the tutorial, they are selling strategy guides online. I don't like EA, but with all the crap they do you don't have to make stuff up to make them look bad. In this case, what they are doing is fine. Seriously editors, act like adults and professionals by not allowing false titles. Even if you are personally biased, it shouldn't show in the job you do.

    --
    Support a great indie game: http://www.abaddon360.com
  18. This should be expected in a brand new market by thebaron2 · · Score: 4, Insightful

    This is what companies do when they're given access to brand new markets or distribution options - they're going to throw a bunch of new ideas/concepts at us and they'll see what we'll buy.

    This shouldn't be very shocking to anyone. For the first time, these developers can reach the console audience sans middle-man, which means that they can develop and offer products that distribution costs alone once prohibited. It never would have been worth developing bite-size tutorials that would ship on CDs to retail outlets and then to the consumer - retail markup, distribution costs, and physical materials would have been far too prohibitive. Now they can create material and just upload it.

    The problem now is sorting out what gamers are willing to pay for, and at what price. If they don't try a whole bunch of new ideas and offer diverse products, then we'll never see anything REALLY cool come out of this. And of course many ideas will flop - this one looks like a prime candidate - but we've still got to cut these guys some slack as they determine what's realistic to sell online.

    --
    -TheBaron2
    1. Re:This should be expected in a brand new market by DarthBibble · · Score: 1

      As much as I hate EA, I agree. This online distribution thing is new to everyone, and EA is testing what they can do with it.

      --
      I like you, do you like me!?
    2. Re:This should be expected in a brand new market by Zardus · · Score: 2, Interesting

      You have a good point. This stuff is happening all over, with spyware and advertising in games along with this macrotransaction gouging. I think right now is the most important time to vote with your dollars: don't buy BF2142 (advertising, possibly spyware depending on whose report you read), consider the amount of un-realistic in-game advertising in a game before your purchase (Dodge ads have no place in the post-apocalyptic future), and so forth.

      --
      You can mod your friends, you can mod your nose, but you can't mod your friend's nose.
    3. Re:This should be expected in a brand new market by thebaron2 · · Score: 1

      Exactly - and to tell you the truth, I really don't mind in-game ads that much, as long as they're placed in realistic context.

      If I'm racing around in Burnout!, sure, show me some real billboards with some real companies. A Pepsi or Coke billboard makes the game feel a lot more realistic than a Buzz Cola billboard or some other made up name.

      Now, do I need Cheerio's ads in a futuristic warfare simulator? Not particularly.

      --
      -TheBaron2
  19. Information Shouldn't be Free by MeanderingMind · · Score: 1

    That's why people still shell out tons of money on Textbooks, Encyclopedias, Dictionaries, Thesauruses etc. Information is valuable, and thus it makes sense that people charge for it.

    However, no one's going to pay me $2 to find out what my favorite food is. There is information which is largely worthless, and information which is so close to worthless that it might as well be.

    When information is worthless, charging for it makes people angry. This is one of those cases. Anyone who understands these tutorials is already a major football fan and unlike to get much out of them. Anyone who doesn't is going to look up the mumbo jumbo on the internet or from a friend and then find out how basic and silly it all is.

    If these tutorials were extensive, explained the terminology, and even went as far as advanced strategies and possibilties (if you so disired) they'd be potentially worth paying for. As they stand they are blatant attempts to squeeze money out of us. It didn't cost them a million dollars to make the tutorial, so why are they charging like it did? If it really did cost that much, EA really needs to audit their accountants, fire some incompetant managers, and reevaluate their overgrown bureaucracy.

    --
    Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
  20. Why is this bad? Here's why: by Anonymous Coward · · Score: 0

    It looks like a lot of people are confused why this is bad. The reason is that it's a potential conflict of interest. If a game company (EA in this case) stands to profit from people buying strategy guides, then they've just given themselves a big reason to make strategy guides more valuable. This could very likely mean less effort to make games easier to play, or an outright effort to make games HARD to play without the strategy guide.

    Now, if they took it too far, I think there would be a big outlash from the community. For instance, let's say "EA NFL whatever" made you press L,L,R,D,U,A,B,START to get into the game, and made you buy the strategy guide to find that out. This is an extreme example that would obviously piss people off.

    But use your imagination - especially with EA's track record, I would be very surprised if they didn't milk the strategy guides at the expense of game quality, especially in their "monopoly" games.

  21. Quality Matter by zdude255 · · Score: 1

    Sigh.. EA is charging gamers for the instruction manual it sounds like. It sounds like the major issue here is the shoddy quality of the video produced along with the cheap method of distribution. It's not costing EA a ton of money to send the video, and from the review it doesn't sound like it took a lot of money to produce it either. In the end they're just trying to take those extra 6 bucks from you. Nintendo has sold paper guides for its games for years, however Nintendo guides are generally of exceptional quality and detail. Prima guides are known for their poor quality and sometimes even wrong information. They cover more than how-to-play as well. How-to-play tutorials have been parts of video games for years without shelling out extra. With X360 titles costing $60 each, it really shows how such a basic feature is lacking, even at the high price.

  22. Re:Why is this bad? Here's why: by Anonymous Coward · · Score: 0

    I think you're confused -- game publishers already share in the profits of officially licensed print strategy guides, which account for the vast majority of the current market.

  23. EA or Sony by saintm · · Score: 1

    It's a dilema every gamer has. Who is the worst?

  24. Why is it included with one but not the other? by Warlock7 · · Score: 1

    Why is it that these videos are included with all the other platforms except the 360? I haven't had the chance to play Madden '07 on the PS2, but I was told that those same videos that the 360 users are paying for are included for free with the PS2, the GC and the standard XBox version of the game. Why should 360 owners have to pay more for freely included content when they already pay a premium for the title that the other consoles don't have to pay for?

  25. Conflict of interest? by HalAtWork · · Score: 1

    1) Make difficult game with unobvious solutions

    2) Sell tutorials for game

    3) More profit!!!