Nintendo Goes Looking for the Grey Gamer

Posted by ryuzaki0 on Tuesday October 31, 2006 @03:50AM from the octagenarian-mario-kart-fans dept.

The New York Times reports on Nintendo's visit with the AARP. The Association for the Advancement of Retired Persons held a products show this past weekend, and Nintendo showed up in force to demonstrate the 'new generation' of gaming products they're offering. From the article: "Over the weekend, the company proved that it believed its own press releases. For the first time, it took its products to Life@50+, an annual event sponsored by AARP, and held this year in Anaheim, Calif. The event, intended for those over 50, attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing products for older Americans. 'Nintendo has never gone after grandparents before,' said Amber McCollom, a senior manager of public relations for Nintendo. 'We're targeting this audience for themselves, not just their grandchildren.'"

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Eagerly awaiting... by grogdamighty · 2006-10-31 03:53 · Score: 2, Funny

I'm waiting for the new FPS that allows you to shoot at kids who come on your grass.

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My other sig is funny.
1. Re:Eagerly awaiting... by cowscows · 2006-10-31 04:13 · Score: 2, Funny
  
  I think gunning down people is a bit violent for the older crowd. The Wii remote, however, is perfect for shaking your fist at those unruly teenagers.
  
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  One time I threw a brick at a duck.
Inflatable colon tie-in by SQLServerBen · 2006-10-31 04:04 · Score: 2, Funny

The inflatable colon looked pretty popular. http://www.preventcancer.org/colorectal/events/sup er.cfm Wonder if they could work colonic health and the new controller into some kind of compelling game.