Nintendo Goes Looking for the Grey Gamer

The New York Times reports on Nintendo's visit with the AARP. The Association for the Advancement of Retired Persons held a products show this past weekend, and Nintendo showed up in force to demonstrate the 'new generation' of gaming products they're offering. From the article: "Over the weekend, the company proved that it believed its own press releases. For the first time, it took its products to Life@50+, an annual event sponsored by AARP, and held this year in Anaheim, Calif. The event, intended for those over 50, attracted more than 20,000 people and featured a wide range of panel discussions, celebrities and exhibitors showcasing products for older Americans. 'Nintendo has never gone after grandparents before,' said Amber McCollom, a senior manager of public relations for Nintendo. 'We're targeting this audience for themselves, not just their grandchildren.'"

Comments

Turkeys, Wiis, and Grandmothers

[AKAImBatman]

How do you keep a turkey in suspense? Don't interview any of the attendees to find out what they thought of Nintendo's booth! (GRRR!)

Unfortunately, all of the articles on Google News are just Newswire reprints of the link in the summary. I had to do some serious digging to find a story that had a bit more substance. This link gives a few reactions, photos of the event, and a video of an older fellow playing the Wii. He seems to have an uncertain, yet fascinated look on his face as he picks up a spare in Wii Sports Bowling. Very interesting stuff!