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Google Shares Ad Wealth With Videographers

Posted by ryuzaki0 on from the shaking-it-up dept.

Rockgod writes to let us know that Google has begun sharing advertising revenue with the makers of a popular video clip. From the article: "[This] is a groundbreaking deal that could drive up the costs of competing in the fledgling video-sharing sector. The search company has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of 'The Diet Coke & Mentos Experiment,' according to Peter Chane, a senior product manager for Google Video."

4 of 75 comments (clear)

  1. Brilliant... by sirgallihad · · Score: 2, Insightful


    Congrats google, you've set the stage for a new era in digital video on the web. If the creators have the monetary incentive to produce their film, then there's a good chance that they start producing higher quality videos more often. Now, we just have to ask ourselves, why didn't youtube think of this in the first place?!?

    1. Re:Brilliant... by joe+155 · · Score: 4, Insightful

      almost... but you made one crucial error; "there's a good chance that they start producing higher quality videos more often"

      Elephant Dreams did ok, a full length film made in that way could do really well and could make a little money, but it won't get as many hits as someone just making a really cheap video of themselves lighting a fart (...if anyone has a video of this, do post a link), not to mention the fact that I could make about 3000 of the really low quality type videos in the time really talented people could make another ED.
      What I'm trying to say is that I think this will lead to more really low quality videos which try and caputre a "funny" moment and then just send out thousands of links to it

      --
      *''I can't believe it's not a hyperlink.''
    2. Re:Brilliant... by Firehed · · Score: 2, Insightful

      I doubt that Google is too down with the idea of hosting a full-length film released in 1080p. A multi-gig viral video of sorts (or even not that viral, but something not distributed via Bit-torrent) is basically about the same as slashdotting a server running a P1 with a 56k connection. Call it a PII on a T1 in Google's case.

      That said, even funny viral videos tend to lose their humor when it's been converted to such low-bitrate flash that you can't even make out the above mentioned anal explosion. I certainly agree that we're more likely to see more of this kind of content - you can hit that long tail niche-y stuff with the short clips that full-length stuff simply can't do, regardless of how well it was made.

      --
      How are sites slashdotted when nobody reads TFAs?
  2. The problem with this by HarryCaul · · Score: 3, Interesting


    In the numerous other places it's been tried (google is far from the first here), is that there's nothing stopping 500 people from uploading the same popular video.

    Then Google gets to become arbitrator and try to pin down who the video really belongs to.

    This should be fun.