iPod Owners Not As Loyal To Brand As Mac Owners

Virtual_Raider writes "A survey indicates that iPod owners may not be as loyal to their devices as Mac owners are to their computers, thus opening the possibility for Microsoft's Zune to enter the market. Surveyed people also indicated a high likelihood of buying the much maligned brown device. But that doesn't mean that the market is now at Microsoft's mercy." From the article: "ABI Research believes that a critical factor will be whether or not Microsoft can differentiate the Zune from competing products in some meaningful way. One differentiator, Zune's Wi-Fi peer-to-peer sharing, which Microsoft is playing up heavily, 'isn't all that compelling, at least not now,' notes Wilson. 'There's a lot more you could do with that capability.' But given the results of ABI Research's survey, Apple will need to make some big announcements in 2007 if it is to maintain its edge in the industry. Says Wilson, 'Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up.'"

Comments

Re:so?

[thedrunkensailor]

I'm not personally about trading one DRM for another

Re:but can Zune become the new iPod? No.

[Kevin DeGraaf]

iPod may be falling victim to its own popularity
iPod is a great product
With Apple's continued re-invention of iPod, iPod has managed to keep iPod as "next"
The loyalty for iPod

Argh! The term "iPod" is pretentious enough the way it is; please don't propagate Apple's idiotic meme of intentionally excluding definite and indefinite articles ("the" and "a"/"an") when referring to the iPod, in order to make it seem like some sort of conscious anthropomorphic entity as opposed to the straightforward electronic device that it is. The correct usage is "an iPod", or "the iPod", damn it!

and the new iPod

Thank you.