iPod Owners Not As Loyal To Brand As Mac Owners

Virtual_Raider writes "A survey indicates that iPod owners may not be as loyal to their devices as Mac owners are to their computers, thus opening the possibility for Microsoft's Zune to enter the market. Surveyed people also indicated a high likelihood of buying the much maligned brown device. But that doesn't mean that the market is now at Microsoft's mercy." From the article: "ABI Research believes that a critical factor will be whether or not Microsoft can differentiate the Zune from competing products in some meaningful way. One differentiator, Zune's Wi-Fi peer-to-peer sharing, which Microsoft is playing up heavily, 'isn't all that compelling, at least not now,' notes Wilson. 'There's a lot more you could do with that capability.' But given the results of ABI Research's survey, Apple will need to make some big announcements in 2007 if it is to maintain its edge in the industry. Says Wilson, 'Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up.'"

Comments

Unthinkable!

[eldavojohn]

What?! Issue the alert for all iPod owners to report immediately to Sector Woz for re-Jobsification!

You know, it's crazy when a consumer tells you that if another product is better they would probably switch to it. Pure madness. Everyone knows that when you buy an electronics device, you have committed to a long term relationship to the manufacturer! The world is awash with computing hussies! How many times must we stress monogamous relationships with your MP3 players? And now you can walk down the street and people are just giving it away for free! I try to warn everyone but this is exactly how you get infected!

I dated a girl once and she had the gall to own three or for different brands of music players. Yeah, I know it's disgusting. I eventually had to break up with her--I kept having nightmares of her with just ear buds and headphones sticking out of her ears ... and the whole time Bill Gates was standing there with a coffee mug snorting and laughing. I just couldn't look at her the same anymore ... and then when she bought a third party docking station, I just had to break it off. Don't worry, nothing of mine ever touched her ears. Whore.

Re:Unthinkable!

[aplusjimages]

Was your ex-girlfriend one of those people who's TV brand didn't match their DVD player brand, which didn't match their surround sound system brand? Those people make me sick.

Re:but can Zune become the new iPod? No.

[gEvil (beta)]

Interesting I can't see anywhere on the Zune site where it actually states that the Zune comes with headphones. Does it? If it does include them then what are they like?

More importantly, where will I be able to get a replacement set of headphones in shit-brown?

Son of Shovelware...

[Kadin2048]

This reminds me of the desktop on new PCs and laptops, pre-loaded with trial software that repeatedly asks you to buy a license after some sort of trial period. I wonder how long this pre-loaded "content" goes before you have to pay or erase.

Does that mean we can call Microsoft's pre-loaded music "shoveltunes?"