Slashdot Mirror
Sony's Karakker On Turning Around PS3 Buzz
simoniker writes "Sony's new PR boss Dave Karakker has been talking about his challenges handling publicity for the PlayStation 3, explaining how Sony will be switching things up: 'We were allowing media to drive the message for us, and interpret it for us. So allowing someone like Peter Moore, who's a good friend of mine, to stand up there and say negative things about Sony, there wasn't anybody refuting that. People just took that for face value. Now we're very aggressively defending our turf.' He also defend the lack of universal achievements on PS3: 'Frankly, how I view it is I don't care if you're great at Madden if I'm playing you in Resistance. Because that doesn't tell me you're that much better in Resistance. An overall score doesn't really tell me much, it tells me you've spent a lot of time online, it tells me you spend a lot of time playing games, but it doesn't tell me how good you are at a particular game.'" Should be noted that Simoniker is a former Slashdot editor -- also, the AP write-up about reactions to the PS3 is quite positive.
This guy worked on the 3DO and the Dreamcast! This means that the PS/3 will be the best console of the generation and still die a marketing driven death!
He also worked for Martha Stewart and KMart. So that means their is a good chance that this will end in bankruptcy or jail time.
If Sony was smart they would give Steve Jobs half the stock in the company. He would create a Red PS/3 and give $5 to African Aids research for everyone sold. Bono would hawk it for him and people would get on a six month waiting list to get one.
See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
Hmmm... outside of your world things might be different. The last Ryokan I stayed in Tokyo at, had no less then four Sony computers for guests to use. Including the very sweet L series Vaio, dont think it'll make it stateside tho, shame because that would work great for what my mom needs / wants (functional and good lookin) Plus last I counted they still make the PS2... a product that a few would consider "a worthy product" Plus even tho the software is no iTunes, I actually do enjoy my NWA-3000 Sony Walkman. Showed it to a friend of mine, and if he could buy one over here, he would. I don't run "only" sony... i don't own a Sony computer, I have a Kenwood surround sound setup etc etc... so I don't consider myself much of a fanboy. I'll probably buy a Wii first, then maybe a PS3 (360... if a game of interest for me comes out)
/. here about some PS3 articles i've read on other sites, talking about where they have seen a PS3 in action, seems to run cooler then a 360 etc etc. Still early maybe that article is below, since I know Slashdot doesn't just run negative Sony stories and all that.
With that said... I do agree with the one point where comparing myself vs someone that is on 20x more then me doesnt' tell me much... other then he may not have as much of a life as I do. But then again I never really got "into" XBox Live either so I guess i'm not the target audience.
Ya Sony has done some dumb stupid things, but then again I don't think they're worthy of my hatred yet. I am curious why I haven't read on