Slashdot Mirror
Sony's Karakker On Turning Around PS3 Buzz
simoniker writes "Sony's new PR boss Dave Karakker has been talking about his challenges handling publicity for the PlayStation 3, explaining how Sony will be switching things up: 'We were allowing media to drive the message for us, and interpret it for us. So allowing someone like Peter Moore, who's a good friend of mine, to stand up there and say negative things about Sony, there wasn't anybody refuting that. People just took that for face value. Now we're very aggressively defending our turf.' He also defend the lack of universal achievements on PS3: 'Frankly, how I view it is I don't care if you're great at Madden if I'm playing you in Resistance. Because that doesn't tell me you're that much better in Resistance. An overall score doesn't really tell me much, it tells me you've spent a lot of time online, it tells me you spend a lot of time playing games, but it doesn't tell me how good you are at a particular game.'" Should be noted that Simoniker is a former Slashdot editor -- also, the AP write-up about reactions to the PS3 is quite positive.
One more failure, amongst many. Sony as a company should simply wiff out of existance. They do not have a single worthy product, nor service.
Troll! Troll!
Don't you have anything better to do? Good grief!
Starmen.net
Don't forget Xbox. They sold 20 million units, but lost $4 billion to do it.
... $4 billion there ... pretty soon we're talking becomeing an established player in the bankruptcy court.
And established Microsoft as a player in the console market.
$4 billion here