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Google Moving Strongly Into Radio Advertising

Posted by ryuzaki0 on from the expanding-reach dept.

AvgGatsby writes to let us know about Google's move into radio. The company is hiring "scores" of radio sales people in major markets and is offering them 50% above prevailing salaries. From the article: "Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads. It made a clear move into radio in January when it agreed to pay more than $1 billion, depending on performance, for dMarc Broadcasting Inc., which connects advertisers to radio stations through an automated advertising system. It's all part of what Google Chief Executive Eric Schmidt has said is an investment in radio advertising that could grow over time to include up to 1,000 Google employees — not just in ad sales, but also in engineering and operations."

4 of 54 comments (clear)

  1. Skynet by User+956 · · Score: 3, Funny

    So at what point does Google become self-aware?

    --
    The theory of relativity doesn't work right in Arkansas.
    1. Re:Skynet by 0racle · · Score: 3, Insightful

      When it does don't you think it might be ashamed about what its become? Going from the best search technology to just another ad agency.

      --
      "I use a Mac because I'm just better than you are."
    2. Re:Skynet by EraserMouseMan · · Score: 4, Insightful

      It never will become ashamed. Google always knew what they wanted. It's the slashdotters that will have the mental crisis when they realize that Google uses them and their benevolent open sourceness to build Google's mega-money-making machine.

      Go ahead. Supress my opinion.

  2. Luckily, I don't listen to radio by Anonymous Coward · · Score: 3, Interesting

    Since I bought my first MP3 player (tiny 20G Archos Gmini) I stopped listening to radio. Don't miss it even a tiny little bit.

    Ads will rot your brain!