Slashdot Mirror
David Pogue Takes On the Zune
necro81 writes "The NYTimes' widely read technology columnist, David Pogue, has devoted his weekly product review to Microsoft's Zune. He does an even-handed job of describing what Zune has over the iPod, as well as some product-related letdowns." From the article: "Competition is good and all. But what, exactly, is the point of the Zune? It seems like an awful lot of duplication — in a bigger, heavier form with fewer features — just to indulge Microsoft's 'we want some o' that' envy. Wireless sharing is the one big new idea — and if the public seems to respond, Apple could always add that to the iPod."
...but it is made by Microsoft, who is not nearly as cool as Apple or even Sony etc when it comes to consumer electronics. I mean you can say a lot of other things about Microsoft being evil etc, but that aspect aside they just dont have the 'cool' image. So it seems to me that in order for the zune to have any meaninful impact it would have to be head and shoulders better than the ipod.
Unless one really knows what is what one would read this /. post and think a tech savy but otherwise neutral party is doing a review. But of course this ain't so. Of course had Zonk wrote it up as David Pogue, author of "Switching to the Mac: The Missing Manual, Tiger Edition" and numerous other Mac books, it just wouldn't have been much of a story now would it? It would have been seen as yet another of the "Mac zealot bashes Microsoft, prefers Apple; film at 11." story that seems to be becoming a regular staple around here.
Democrat delenda est
for this product to succeed it has to reach a coolness factor better than an ipod with 15yr olds. I don't see how a larger and uglier device is going to do it. I don't think MS has ever done that well with coolness (I'm not a gamer so I don't know how the xbox rates). MS is good at corporate marketing and deal making and the company name means something to those people. The MS brand is nerdy compared to Apple with is good at the marketing for this demographic. The last thing a 15yr wants to be is nerdy, except the ones reading /. of course, but coolness is a lost hope for those.
When Microsoft traditionally goes into a market, it brings out a less than stellar first version and incrementally improves it. It throws money at the problem until it is good enough for most people. Then they migrate toward it. In software, this strategy depends on branding, OS leverage, and most importantly a much weaker opponent several magnitudes. It worked with IE and MS Office.
But they are going to have problems with the Zune like they had with the Xbox. In the videogame market, they face a very rich opponent (Sony) and haven't been able to dominate because of that. They have their fair market share, but they bled enough money for that.
Now in the mp3 player market, they face a strong entrenched opponent Apple, who is rich enough and has the incentive to throw money/R&D at iPods as well. Apple also enjoys a very dominant position on top, similiar to MS in the OS market. It's not as stable because the lock-in isn't as bad, but it also means any features MS incorporates that are very good, short of killer, Apple can incorporate the same the next generation.
And I don't see any killer features on the Zune. Maybe next time, though I doubt it. Currently, MS is going to be in the 2ndary mp3 market I think, meaning it will have to split marketshare with players other than ipod. I mean, if I wanted an mp3 player other than iPod, I'd look to iRiver first. They incorporate the features I want (ogg, etcetera) at a lower price.
My iPod breakdown: ... for when a thumb drive just ain't big enough.
... how do you figure they fared with the basic, main features?
- 12 gigs music.
- 12 gigs movies and vPodCasts.
- 10 gigs data, for just three files.
iPod
Not being able to use the zune as a drive is the ultimate breakdown for me.
Figure: if they couldn't even get that one itsy bitsy featurette right
yes, we have no bananas
Pogue doesn't compare Windows to the Mac... he compares the Zune to the IPod and the ITunes music store. He's comparing "Apples" to "Apple's". In fact, he doesn't mention the Mac anywhere in the article. I think you're projecting some bias of your own.
His disdain for Microsoft's digital music business model is obvious and, arguably, well deserved.
Every journalist has bias, just as every person has bias. But it seems to me Pogue was expressing real and serious flaws in the Zune and Microsoft's DRM model rather than simply going on a partisan Mac vs. Windows rant.
-S
Boy, the marketing geniuses at Microsoft are really working overtime. Points can only be bought in $5.00 increments? What the hell? This isn't Costco for music - people are already used to two ideals - all you can eat subscriptions (which Zune offers) or a la carte purchases. If i hear one song I want to buy, I sure as hell am not going to go through a lengthy process and spend $5.00 to do so.
g ue.html?_r=1&8dpc&oref=slogin9 3917854-wNNFl42I1SSNBP6dH5xF08kTRlQ_20071108.html
What a dumb move. Each Zune review I've read so far has been down on the player, but more importantly on Microsoft's "treat users like idiots" approach.
David Pogue - http://www.nytimes.com/2006/11/09/technology/09po
David Ewalt - http://blogs.forbes.com/digitaldownload/
Walt Mossberg - http://online.wsj.com/public/article/SB1163028483