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David Pogue Takes On the Zune
necro81 writes "The NYTimes' widely read technology columnist, David Pogue, has devoted his weekly product review to Microsoft's Zune. He does an even-handed job of describing what Zune has over the iPod, as well as some product-related letdowns." From the article: "Competition is good and all. But what, exactly, is the point of the Zune? It seems like an awful lot of duplication — in a bigger, heavier form with fewer features — just to indulge Microsoft's 'we want some o' that' envy. Wireless sharing is the one big new idea — and if the public seems to respond, Apple could always add that to the iPod."
...but it is made by Microsoft, who is not nearly as cool as Apple or even Sony etc when it comes to consumer electronics. I mean you can say a lot of other things about Microsoft being evil etc, but that aspect aside they just dont have the 'cool' image. So it seems to me that in order for the zune to have any meaninful impact it would have to be head and shoulders better than the ipod.
Unless one really knows what is what one would read this /. post and think a tech savy but otherwise neutral party is doing a review. But of course this ain't so. Of course had Zonk wrote it up as David Pogue, author of "Switching to the Mac: The Missing Manual, Tiger Edition" and numerous other Mac books, it just wouldn't have been much of a story now would it? It would have been seen as yet another of the "Mac zealot bashes Microsoft, prefers Apple; film at 11." story that seems to be becoming a regular staple around here.
Democrat delenda est
Until you experienced a blue screen of death while playing "Lucy in the Sky with Diamonds", your life is utterly meaningless.
Why doesn't MS just stick to what it does well: making a decent Office Suite and a less-than-decent Operating System?
I mean, aren't all the other money losing projects (hello Zune and Xbox) just financed by Office and OS anyway?
Seems like a waste of time and resources to me.
"It's a tarp!" -- Dyslexic Admiral Ackbar
but it is made by Microsoft, who is not nearly as cool as Apple or even Sony etc when it comes to consumer electronics.
This is probably why the multi-page Zune ad in the most recent issue of Rolling Stone makes absolutely no mention whatsoever of Microsoft.
How sad is it when you have to run away from your own established brand to try to sell something?
Don't blame me; I'm never given mod points.
Why doesn't MS just stick to what it does well: making a decent Office Suite and a less-than-decent Operating System?
Because of greedy shareholders. It's not enough for them to receive a nice dividend, they demand growth. Oh, and also it's contrary to Borg prinicples.
for this product to succeed it has to reach a coolness factor better than an ipod with 15yr olds. I don't see how a larger and uglier device is going to do it. I don't think MS has ever done that well with coolness (I'm not a gamer so I don't know how the xbox rates). MS is good at corporate marketing and deal making and the company name means something to those people. The MS brand is nerdy compared to Apple with is good at the marketing for this demographic. The last thing a 15yr wants to be is nerdy, except the ones reading /. of course, but coolness is a lost hope for those.
I had no intention of switching, but the review solidified things. I wouldn't have recommended the product to anyone (I'd say just get an iPod) and this only makes things worse.
Let's see what they've got to entice me away? I've got a large collection of music, but basically no DRMed AAC files so I would make an easy switch.
Let's face it, it's pathetic if they think they are going ANYWHERE with this. As for the "We're selling it in 3x as many stores"... who cares? Everyone who matters sells iPods. Target, Wal*Mart, CompUSA, Apple, Microcenter, Frys, Best Buy, Circuit City, Sears, Borders Books, and more. There are some I can't check (because I don't live near them) but I bet Meijers sells iPods. I've seen them in some odd places. They are everywhere. I think even those scam-on-poor-people places like Rent-A-Center probably sell 'em. They'll be more places for the Zune though? Let's see... who else would be a good partner for selling the Zune...
JoAnne Fabrics? PetsMart? I know I'm looking for an MP3 player that's not an iPod when I go into my local paint-ball gun store, but maybe that's just me.
No, wait, I don't go to paint-ball gun stores for consumer electronics.
About the only place I can think of is Radio Shack. I don't know if they sell iPods now but they are going down the tubes fast any way.
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
When Microsoft traditionally goes into a market, it brings out a less than stellar first version and incrementally improves it. It throws money at the problem until it is good enough for most people. Then they migrate toward it. In software, this strategy depends on branding, OS leverage, and most importantly a much weaker opponent several magnitudes. It worked with IE and MS Office.
But they are going to have problems with the Zune like they had with the Xbox. In the videogame market, they face a very rich opponent (Sony) and haven't been able to dominate because of that. They have their fair market share, but they bled enough money for that.
Now in the mp3 player market, they face a strong entrenched opponent Apple, who is rich enough and has the incentive to throw money/R&D at iPods as well. Apple also enjoys a very dominant position on top, similiar to MS in the OS market. It's not as stable because the lock-in isn't as bad, but it also means any features MS incorporates that are very good, short of killer, Apple can incorporate the same the next generation.
And I don't see any killer features on the Zune. Maybe next time, though I doubt it. Currently, MS is going to be in the 2ndary mp3 market I think, meaning it will have to split marketshare with players other than ipod. I mean, if I wanted an mp3 player other than iPod, I'd look to iRiver first. They incorporate the features I want (ogg, etcetera) at a lower price.
My iPod breakdown: ... for when a thumb drive just ain't big enough.
... how do you figure they fared with the basic, main features?
- 12 gigs music.
- 12 gigs movies and vPodCasts.
- 10 gigs data, for just three files.
iPod
Not being able to use the zune as a drive is the ultimate breakdown for me.
Figure: if they couldn't even get that one itsy bitsy featurette right
yes, we have no bananas
it all seems so deliberately complicated and multi-tiered like all of MS products. That can be a good bussiness strategy but it's not a user-freindly strategy. I predict people will prefer their music priced in way they can figure and don't have to work the angles to get the best prices.
Some drink at the fountain of knowledge. Others just gargle.
Pogue doesn't compare Windows to the Mac... he compares the Zune to the IPod and the ITunes music store. He's comparing "Apples" to "Apple's". In fact, he doesn't mention the Mac anywhere in the article. I think you're projecting some bias of your own.
His disdain for Microsoft's digital music business model is obvious and, arguably, well deserved.
Every journalist has bias, just as every person has bias. But it seems to me Pogue was expressing real and serious flaws in the Zune and Microsoft's DRM model rather than simply going on a partisan Mac vs. Windows rant.
-S
Better in that he actually tested the Zune, measured its battery life (and found it to be 14% shorter than claimed), tested its WiFi sharing (and found it to not work as well as advertized), and actually used it.
The review is not all negative, and is worth reading.
Boy, the marketing geniuses at Microsoft are really working overtime. Points can only be bought in $5.00 increments? What the hell? This isn't Costco for music - people are already used to two ideals - all you can eat subscriptions (which Zune offers) or a la carte purchases. If i hear one song I want to buy, I sure as hell am not going to go through a lengthy process and spend $5.00 to do so.
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What a dumb move. Each Zune review I've read so far has been down on the player, but more importantly on Microsoft's "treat users like idiots" approach.
David Pogue - http://www.nytimes.com/2006/11/09/technology/09po
David Ewalt - http://blogs.forbes.com/digitaldownload/
Walt Mossberg - http://online.wsj.com/public/article/SB1163028483
Well maybe some effort... I'm not sure how your itunes-DRMed AAC file will play on your cellphone. Fortunately I don't have any of those to worry about.
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
Sure they do.
My car (truck actually) has a connector and I can control my iPod from my steering wheel, something that can't be via with an audio input jack. There are also several aftermarket solutions that work over CAN-BUS and the like, that allow control of the player via factory radio, as an AUX device.
"Sacrifice for the good of The State" - The State
Replying to:http://hardware.slashdot.org/comments.pl?sid=20 5781&cid=16788639
h tml
Are you kidding? Most cars that advertise "iPod" connectivity do, in fact have a dock connector and integrated head unit that can used to control the iPod, display track names, and recharge the unit while it is sequestered in a cooled glovebox (preserving the battery's long-term life) or armrest.
It's not like this is a new thing...http://www.apple.com/ipod/carintegration.
It's not just him repeating the column, but provides a lot off context. 11:00, available here:
/ viewPodcast?id=155860524
http://phobos.apple.com/WebObjects/MZStore.woa/wa
This is why clothes you buy from walmart do not say "walmart brand" on them. They come up with cute little brands.
I'll just use my special getting high powers one more time...
"What looks like an iPod scroll wheel, though, is a fakeout. It doesn't turn, and it's not touch-sensitive. Instead, it's just four buttons hidden under the compass points of a plastic ring. Scrolling accelerates as you press the top or bottom button, but the iPod's wheel is much more efficient."
What is it that's so hard to "get" about a frickin' _knob?_
There are just some situations where a button doesn't hack it. No matter how many cents it saves in manufacturing costs.
The original-equipment radio on my last car had a rotating knob as a volume control. I didn't think anything of it until I replaced it with an aftermarket radio that didn't. Like the Zune, it, too, had an oh-so-clever sounds-good-on-paper kludge: if you pressed the + button it would increment in steps of 4 units, and if you then pressed the - button within a short time interval it would decrement in steps of 1 unit. On paper, I would never have believed what a misery this substitute for a volume control knob would be. I don't think I ever realized just how often I reach to make a microadjustment in volume (different levels of traffic noise, different stations, different tracks in a classical album). Not only was the system clumsy, but of course one button feels just like another button... unless you spend some money on making them feel different.
In the 1960s I remember a little paper tape program in the bin above the PDP-1 at MIT labelled "Minsky Knob." It looked promising, because Marvin Minsky was the author of a nice little display hack called Minskytron, which... well, never mind. "Minsky Knob" was his attempt to get knob-like control using only keyboard keys. I believe striking one key caused a spot of light on the CRT to accelerate uniformly to the right, and a second press would stop it dead, while alternative presses of another key would accelerate it to uniformly to the left and stop it dead.
When the right tool for the job is knob, nobody's ever found a way to do it with a button. Minsky Knob was all but unusable in the 1960s. He couldn't figure it out then, and nobody else has been able to figure it out since.
"How to Do Nothing," kids activities, back in print!
you gotta love the cool talk complete with a foot note to remind you about the DRM on the sharing