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The Corporate Invasion of Second Life

Tyburn Franklie writes "Second Life is entering its 'second phase'. With big-name brands colonizing its virtual earth and the media getting worked up into a frenzy of hype, the alternative world is looking more and more like the old one. There are even worries about virtual office etiquette (sorry guys: no guns in the office). And now Linden Labs has words of warning for would-be corporate warriors seeking a Second Life: 'If you are not authentic and do not offer anything to the community, you are likely to be ignored, at best.' Sage advice — whatever world you're in." A lot of overhype here, I think.

8 of 62 comments (clear)

  1. Great, that's all I need... by TheSHAD0W · · Score: 5, Funny

    I just spent all my L$ on a new house, and a giant pitcher blew through my wall in a cloud of dust, yelling "OH YEAH!!!" It didn't find any kids so it just left.

  2. Re:2nd Life = Small Time by ClamIAm · · Score: 2, Funny

    You can make more money selling polygonal sex toys for $OBSCURE_FETISH in SL than you'll ever make farming WoW.

  3. "second phase" == "B2B marketing blitz" by Speare · · Score: 3, Funny

    Clearly the second phase is buying press and spin through under-the-table payments to various industry blowhards. The only way that an underpowered, poorly architected, creatively weak and boring toy like SL could get anywhere near so much press is when accompanied by greasy cash. There is positively nothing "grassroots" about the rise of SL as a "popular" or "powerful" service at all. It's got all the worst attributes of a 1996 IRC server, a 1996 webpage, and and a 1996 three-dee console game, drawn by people born in 1996, all over 1996 dial-up.

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  4. What's the point by Colin+Smith · · Score: 4, Funny

    of a virtual world where you can't go on the rampage and kill everything?

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    1. Re:What's the point by Kingrames · · Score: 5, Funny

      Apparently the sex. Or at least that's the impression I got seeing HORDES of minimalls, sex shops, fashion stores, and "pubs" scattered around the place. It's like a MMOVSC (Massively Multiplayer Online Victoria's Secret Catalog)

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  5. Re:2nd Life = Small Time by Kingrames · · Score: 4, Funny

    Have you even tried making models and textures for hot grits?

    It's harder than it looks!

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  6. Sage advice? by Anonymous Coward · · Score: 1, Funny

    'If you are not authentic and do not offer anything to the community, you are likely to be ignored, at best.'

    Or elected president of the United States, at worst.

  7. Re:Californication! by Captain+Splendid · · Score: 2, Funny

    Pfff, amateur. Real misanthropes move to a hellhole specifically to avoid people.

    God, I hate it here...

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