The Corporate Invasion of Second Life

Tyburn Franklie writes "Second Life is entering its 'second phase'. With big-name brands colonizing its virtual earth and the media getting worked up into a frenzy of hype, the alternative world is looking more and more like the old one. There are even worries about virtual office etiquette (sorry guys: no guns in the office). And now Linden Labs has words of warning for would-be corporate warriors seeking a Second Life: 'If you are not authentic and do not offer anything to the community, you are likely to be ignored, at best.' Sage advice — whatever world you're in." A lot of overhype here, I think.

Comments

a necessity?

[thelost]

does anyone else think that this is a necessity of the maturation of a 'cyber' community. Honestly I think that companies will find 2nd life a bit of a red herring and the hype will soon vanish, but only because I don't think virtual communities are advanced enough. give 'em a couple more years and it might be a different matter.

Am i the only one who finds 2nd life totally unplayable because of it's atrocious graphics and nightmarish controls?

Paint your wagon

[SpacePunk]

Watch the movie, other than the bad singing it's an analogy to what is happening to the net. At first it was a kind of 'wild n wooly' thing, but eventually civilization moves in. Same is happening with Second Life. Eventually people will move on to other virtual worlds because Second Life is becoming 'too civilized'.