Yahoo! Goes To Print · Slashdot Mirror

Posted by ryuzaki0 on Tuesday November 21, 2006 @01:26AM from the so-this-would-be-the-jelly-then dept.

PreacherTom writes "In response to the 'peanut-butter' memo and a major drop in stock prices since January, Yahoo! is taking things in a new direction: local. Yesterday, they announced a partnership with 176 newspapers in an attempt to expand into local advertising. As part of the deal, newspapers will give their classified advertisers the option of also posting employment ads on Yahoo's HotJobs network. The newspapers stand to benefit by exposing customers to Yahoo's audience of 130 million unique monthly visitors while Yahoo gains a relationship with local advertisers. Revenue will then be shared."

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Re:In response? by PreacherTom · 2006-11-21 01:51 · Score: 2, Informative

Disagree. It is still a focus upon online advertising as opposed to other forms of revenue generation. In fact, it gives them a unique competitive advantage over Google, which is really what they are going for anyway.