Yahoo! Goes To Print

PreacherTom writes "In response to the 'peanut-butter' memo and a major drop in stock prices since January, Yahoo! is taking things in a new direction: local. Yesterday, they announced a partnership with 176 newspapers in an attempt to expand into local advertising. As part of the deal, newspapers will give their classified advertisers the option of also posting employment ads on Yahoo's HotJobs network. The newspapers stand to benefit by exposing customers to Yahoo's audience of 130 million unique monthly visitors while Yahoo gains a relationship with local advertisers. Revenue will then be shared."

Comments

Compare this to Amazon's Mechanical Turk

[PHAEDRU5]

I'm afraid Yahoo will still be behind the curve, even with this initiative.

Amazon's Mechanical Turk (http://www.mturk.com/mturk/welcome) program is basically a jobs board, allowing matchups of skills and tasks for payment. And it's operational now.

I think that Yahoo's missed the idea that the internet makes the world flat. What's the sense of dealing with local want ads when the entire world is available to service job needs?