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When Beige Won't Do
An anonymous reader writes "The days of the beige box are behind us, as computing becomes ever more a consumer electronics field. A New York Times article, hosted at News.com, discusses the newest trends in moving away from standard beige for PCs and laptops. Designer colors, artfully designed notebooks, and personalization are just some of the options outfits are now offering." From the article: "Apple Computer is widely credited with long ago shattering conventions that had for years dictated how a computer had to feel and look. Windows-based personal computers generally lagged far behind in fusing function with form in ways that consumers found exciting. But that is changing, executives from mainstay computer companies like Dell and Toshiba say."
There's no such thing as a Windows-based personal computer. Microsoft does not manufacture personal computers, and Windows is not integral to PCs. It is perfecty possible to use various other operating systems on a PC, and you can buy a PC without Windows on it, although a lot of people seem to think that it 'just comes with the computer' (even though they do of course pay for it). It annoys me to see the two get confused.
I hear there's rumors on the Slashdots
If computers follow the lead of consumer electronics. then can we say that black and silver is the new biege?
Looking at the box near my left foot gives a data point comfirming this, so it must be true!
I'll buy the £18.99 one instead. Oh look, it's beige.
Perfume, cars, phones, clothes are all subject to the whims of fashion in order to extract extra cash from vict^H^H^H^Hcustomers, there's really no reason that computer buyers can't be fashion customers as well.
Deleted
Beige is OK, if the rest of a computer is designed well. The "beige box" is something that's often berated not because of its color, but because of the flimsy components, cheap design, tacky add-ons and crap fit & finish that often went with it. The fading out of the beige box isn't all because of a shift in case color, but the realisation from designers after colorful computers appeared that it was OK to be different in all manner of other ways.
A friend has a well-preserved collection of old beige machines ( http://www.danaquarium.com/gallery/beige/ ), and the photos show to me that a tidy appealing design isn't dependent on just color.
That doesn't only apply to computers. Actually, computers are (again) the last ones to hop onto the fad.
A few decades ago, you bought brands because they were 'better' than nonbranded stuff. They offered more functionality, or they didn't wear out so fast or they simply worked (while that generic stuff didn't). You bought a Mercedes because it didn't break down, compared to that Beetle that required constant tinkering. You bought the brand name chips because they were crispy while the generic ones were bland. You bought an IBM because those "IBM compatibles" were more or less compatible, but not necessarily so.
Now, that has changed. Mid level cars offer the same kind of protection and reliability the luxury cars offer. Generic chips are just as crispy as that overhyped brand stuff. And it's the same with computers. Some very, very cheap boards and cards aside, they all offer the same value. It works. Some run faster, some run slower, but they all work.
Earlier, the brand tried to offer more functionality as a selling point. This worked to some degree, but we're now at the point where the generic version offers anything the customer might want, and he is not willing to spend more for functionality he doesn't want. A good example are cell phones. They offer an MP3 player, digital camera, PDA functionality, some play games and with some I heard you can even make a phone call. What else could you cram into them?
So the next logical step is design. There is no other way to distinguish yourself from the bland, generic versions anymore if you're a brand product. You cannot offer more primary use to your customer, so you have to appeal to his other senses. Not only his logic, but also his emotions. You try to reach him through the 'look and feel' instead of the facts under your hood.
This is anything but a surprising development. It is the logical next step in the attempt to distinguish brand merchandize from generic one.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Dunno about that; my Apple ][ was beige...and so were Macs for a while.
I think you have to give the nod to Dell for the "black" revolution here; I know many server admins who bought Dell's crappy hardware in the early 2000's just because they thought it looked sexier in the fucking server room. (Yeah, like any eligible female would ever make a trip down there.)
Apple Computer is widely credited with long ago shattering conventions that had for years dictated how a computer had to feel and look. Windows-based personal computers generally lagged far behind in fusing function with form in ways that consumers found exciting. But that is changing, executives from mainstay computer companies like Dell and Toshiba say.
It wasn't the Life Savers style of Apple's machines that made them good. It was the combination or hardware, OS and customer support that spoke English and actually gave a damn.
Dell and Toshiba are only going to reproduce the least important reason why Apple survived the dark times. And when it doesn't help them, they still won't get it.
LK
"Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
Ringtones on a phone can actually serve a purpose tho...
We live in a world where 90% of the people around me at any one point have cells on them. If we all stuck with the default tone we'd have everyone looking at their cells every 3 minutes when any phone rang. For me, unless I hear Tubular Bells I don't even think twice about a phone going off.
My PCs and laptops at home? Who's ever going to see them anyway?
Dedicated Cthulhu Cultist since 4523 BC.
Most PC case designs look atrocious. Current PC design apparently is dictated by how many LEDs, windows and vents can be forced onto a case.
I miss the days of clean, beige cases simply because most of what's available is over-designed and gaudy. There are the rare exceptions, and companies like Dell, Sony and others are designing some decent looking machines. The problem is that companies like Dell aren't involved in the entire manufacturing process. They're normally designing an existing shell, so they're always going to be constrained in how creative they can get. It doesn't help that they're normally trying cut corners to reduce costs.
That's the huge advantage Apple has. They're involved in the design and engineering process at every step. So they can get creative not only with design, but the use of materials and construction. It's also why the software integrates so well with the system. That's not really possible in the PC world, unless Microsoft began designing and manufacturing PCs. Although, somehow I doubt most people here would welcome that.
I think in general many electronic devices have gotten uglier. Where devices used to have nice clean lines and designed in more thoughtful colors too many products today are bloated, overly organic, covered in contrasting textures and almost always come in frosted silver or black. It's like manufacturing has gotten easier, allowing for more unusual shapes and designers have gotten carried away. Another part of the problem is that because of cost cutting measures companies are putting less effort into design, having the Chinese manufacturers handle design. It's either that, or they're just trying to rip off Apple's design. Although, as nice as current Apple designs are, the previous generations, starting with the first iMacs, were horrendous. They look even worse today, and they unfortunately spawned an entire generation of ugly electronics.
I don't know what it is about the American electronics market, actually, because in Asia, well, Taiwan, Korea, in Japan there are plenty of cool-looking products to be hand. Phones out there are light years beyond anything available in the US, not only in terms of technology, but design. And this applies to all electronics, PCs included.
A mark of good design is how it ages. If something was well-designed it should look good 10, 20 or 50 years later. Its style might look out-of-date, but it should still be appreciated for it's good design. The vast majority of current PC cases don't look good today, let alone how they will look 5 years ago.
Your thought process is off here. Market Share does not speak to innovation. Innovation is _usually_ driven by the high tear niche in a market. Automobiles for example. Benz or Bmw certainly do not have the market share that a Ford or a honda have, but they break to market with the newest features (HID headlights ABS and SIPS come to mind) and then as technology and cost decrease, and demand increases, the "features" (in this case form over or equivalent to function) trickle down to the mass market.
"God is a comedian playing to an audience too scared to laugh"
Am I the only one that has noticed the proliferation of meaningless posts like the one above, of late?
Shame on Slashdot's editors for passing on this piece of PR crap disguised as a story...
That is all.