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Zune Sales Not So Bad After All

pyrbrand writes "Despite the iFanboy jabber that Zune sales were horrific, CNN has a story to the contrary. Turns out Zune was the #2 Digital Audio player in its first week of sales. Not a bad start for the challenger to the iPod throne. As others have pointed out the Amazon sales rank may have been thrown off by Zune sales being divided between the three colors."

40 of 366 comments (clear)

  1. divided sales by senatorpjt · · Score: 4, Insightful

    Aren't the sales for ipods also divided between all the various models and colors?

    1. Re:divided sales by soft_guy · · Score: 4, Informative

      Aren't the sales for ipods also divided between all the various models and colors?
       
        Yes - every SKU that is different is a different product. So, for example, the red nano is one product. The black nano is another product. The black and white 30GB video iPod are two products. And so on.

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    2. Re:divided sales by earnest+murderer · · Score: 5, Informative

      Indeed.

      In fact, when I posted this comment there were 10 iPod moddels in the overall top 25 (not just electronics) and no Zune. Certainly this changes regularly, but come on... There are even 2 other players in that first page list. The black Zune doesn't even show up until the third page (63). You have to look up the others directly...
      Brown 285, and White 484

      http://slashdot.org/comments.pl?sid=209024&op=Repl y&threshold=3&commentsort=0&mode=thread&pid=170441 34

      The real story here is that someone is buying the brown one. ;P

      But seriously, maybe it's selling well, but only if you count the first day sales (and not too many more days) does it compete with an iPod.

      --
      Platform advocacy is like choosing a favorite severely developmentally disabled child.
    3. Re:divided sales by earnest+murderer · · Score: 5, Funny
      --
      Platform advocacy is like choosing a favorite severely developmentally disabled child.
    4. Re:divided sales by TheDugong · · Score: 5, Funny

      "The real story here is that someone is buying the brown one. ;P"

      Camoflage when the drop down an airliner's toilet?

    5. Re:divided sales by Shads · · Score: 5, Insightful

      They're also missing the fact that a lot of clueless parents are going to be buying these for their kids for xmas and then are going to be returning them AFTER xmas for an iPod.

      --
      Shadus
    6. Re:divided sales by flyingsquid · · Score: 5, Insightful
      Well, if you read the fine print of the article you notice some interesting things. First, they say it's the #2 player in it's first four days of sales, not the first week. Since you'd expect sales to be highest on the first day the product is released and then to decrease from there as pent-up demand is met, I'd imagine that a full week's worth of sales data would show the Zune performing more poorly.


      Also, that's just one company's data. The article goes on to say, "Another research agency, Current Analysis, reported a somewhat similar sales reading during the same week. For the same week ending November 18, 2006, the Zune took 7 percent of the MP3 player market, falling behind both Apple and Sandisk.". So other statistics suggest that the Zune may only have been able to hit the #3 spot in the first week of sales. Again, this is going up against models that have been out for some time.

      But the really important thing to keep in mind is who we're dealing with and their original goal. These would be good sales for a new company, but for an established behemoth with the clout of Microsoft, and given their goal of producing an "iPod killer", this is a pretty lame showing. If anybody is being fanboyish here, it's people who are saying that not doing quite as horrifically awful as people predicted is some kind of victory for Microsoft. Not to say that you can count Microsoft out; they'll doubtless release improved versions. But first impressions count for a lot, as Apple learned that the hard way with Newton. Although Apple eventually produced a good PDA, the Newton never recovered from the bad press and bad reviews that the initial, not-ready-for-prime-time models received.

    7. Re:divided sales by kripkenstein · · Score: 5, Insightful

      [...]the red nano is one product. The black nano is another product. The black and white 30GB video iPod are two products. And so on.

      Yes, but this isn't the main way in how the report was misleading. The main problem is that TFA mentions (according to one analysis) 2nd place for the Zune, with 9% of the market, which places it before SanDisk and after Apple. Yet no numbers are given for Sandisk or Apple. For all we know, the numbers are 70% Apple, 9% Zune, 8.99% SanDisk. According to the other analysis, Zune had 7%, putting it behind SanDisk, which supports the theory that their market shares are very close.

      In addition, we don't know who the 7-9% was taken out of. If all of it came out of Apple's share, that is one thing, but if it came out of Microsoft's former PlaysForSure partners, mainly SanDisk, then it is another. TFA simply does not go into any detail here.

      So, TFA has nothing to dispute the theory, mentioned many times in the past on Slashdot, that the Zune will indeed be a 'killer', but mainly a PlaysForSure-killer, not an iPod-killer. On the contrary, that theory seems to be partially borne out by TFA and the blanks it doesn't fill in.

      IMO, in the short term the non-iPod market will be much simpler to encroach on than the iPod one. Yet, given time and Microsoft's endless pockets, we eventually see a change in the long run.

  2. As the saying goes... by Anonymous Coward · · Score: 4, Funny

    There is a sucker born every minute ...

    1. Re:As the saying goes... by Walt+Dismal · · Score: 4, Funny

      In related news, 63,000 Microsoft employees returned their Zunes to the company store, saying, "I'll work for Microsoft, but there's a limit to how much torture I'll take."

  3. I thought I would point out by Fahrvergnuugen · · Score: 5, Interesting

    That a RECORD PLAYER is over a dozen places higher in the list than the top selling Zune.

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    1. Re:I thought I would point out by moochfish · · Score: 5, Funny

      How about the fact that an apple sleeve accessory is destroying it by over 30 slots?

    2. Re:I thought I would point out by Reality+Master+101 · · Score: 5, Insightful

      MUCH warmer.

      "Warmer" is a code word for "distorted". You may like the effect of the distortion -- but it's still distortion, and not the way the sound is intended to be heard. See also: tube amps.

      --
      Sometimes it's best to just let stupid people be stupid.
  4. Returns by Anonymous Coward · · Score: 5, Insightful

    They haven't accounted for returns though ;-)

  5. Raises the question by TubeSteak · · Score: 4, Insightful
    Microsoft's newest MP3 player, which launched just over two weeks ago, took second place in the portable digital player market in its first four days of sales, according to numbers generated by the market research firm NPD Group.
    Who took first place & why couldn't MS beat them?

    IMO, it isn't exactly fair to compare "Zune" with "ALL of the iPods".
    The Zune targets one small slice of territory that Apple has already staked out.
    --
    [Fuck Beta]
    o0t!
  6. Not there yet by LaughingCoder · · Score: 5, Insightful

    Personally I believe the WiFi feature will be a difference-maker, but as currently implemented on the Zune it isn't very enticing. I expect MS to come out with a software update in 6 months or so that will dramatically improve the wireless functionality. I used the early Smartphones and they had similar rough edges - they were clunky and missing many "obvious" features. But MS kept plugging along and now they have a very competitive phone operating system. With their resources and long-term view I figure they will ultimately make the Zune a formidible competitor to the iPod franchise. We also should remember that it's still early yet in this game. Portable media players only last about 3-4 years, so we haven't even really seen the first big replacement wave yet.

    --
    The more you regulate a company, the worse its products become.
  7. Who's the "fanboy"? by Kopl · · Score: 5, Insightful

    "Despite the iFanboy jabber"

    Did anybody else stop reading after that?

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    Disagree with me? Tell me why, but follow these rules.
  8. Retail Only by manonthemoon · · Score: 5, Insightful

    Since the numbers are from big box retailers only, they are pretty skewed. No online (no store.apple.com, Amazon, etc), probably not Apple's retail stores either.

    Considering the initial curiosity factor and Microsoft employees, I would have expected the initial uptake to have a bigger impact than even this. If they are starting at this low of a baseline... lets just say Creative and SanDisk probably don't have much to worry about.

  9. I personally don't care by slimjim8094 · · Score: 4, Insightful

    They can do whatever they want. I won't buy it, and it doesn't harm me

    Wait, huh? Oh crap, I forgot. Microsoft's "we'll-pay-you-an-'all-our-users-are-thieves'-tax" shenanigans are setting "precedent". Now, everyone else (Apple) is "encouraged" to do the same...

    Damn...

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  10. irrelevant by EMeta · · Score: 4, Insightful
    I apologise for feeding this troll of an article, but nevertheless.

    Certainly there was some base of people who wanted (some later to be usefull) wi-fi plus an FM receiver plus video at that price point. Microsoft advertized enough that these people knew about it, so they got it when they first had their chance. That group of people, however, is not particularly related to digital music player buyers as a whole, as it is only continuous purchases over its life span that will be untimately meaningful. Furthermore, this week was singled out from the Zune being the only new thing on the market. That they only got second when they were the only new thing around--for over a month or something?--is actually rather sad.

    A more representative week would be, say, the week after Thanksgiving, which shows a lot about retail buying habits (and is a significant percentage of such).

  11. #2 First Week != #2 overall by Dragon+of+the+Pants · · Score: 4, Insightful

    It's a new gadget and it was hyped to the extreme. Obviously it';s going to sell well. The sad thing is the new product buzz didn't stop people from buying "old" iPods at a FAR larger rate. And the study doesn't even include iPods sold in Apple Stores, which is a huge bias. Look at where the Zune is now. It's nowhere. Nice try, but the numbers don't mean a damn thing unless they're sustainable.

  12. Re:I don't know why people want it to fail so badl by abes · · Score: 4, Insightful

    Normally I would agree with you .. it would be nice for Apple to have pressure to do new better stuff with their ipod besides make it smaller and redder. But, and this pains me to say, in this case Apple seems to have actually done good with their dictatorship (it pains me to say dictatorships are good, rather than saying something bad about Apple).

    See the related ./ stories, but because M$ caved into Universal, it's now causing issues for Apple. Apple was the only company willing to fight for a flat rate for the consumer and make it work. If it weren't for Apple's iTunes store, buying music onlne would still really suck.

    And no, I don't like DRM'd crap, but I do like our environment better, and don't care to pollute it with more CDs that I'm just going to rip. Would I rather just because to get plain MP3s. Yeah, but that isn't going to happen anytime soon. From personal experience, Apple's DRM is pretty decent, and only got in the way once, where I had to deauthorize all my computers.

    So in this case, competition actually isn't looking good for consumer's rights, primarily because most consumers buying these things aren't well informed.

  13. Re:I don't know why people want it to fail so badl by ceoyoyo · · Score: 5, Insightful

    Apple's music store has DRM, but there isn't any anywhere else. The Zune adds DRM to your un-DRMed songs for you. Plus the music industry royalty, that they're now pressuring Apple to add. Seems like a definite step backward.

  14. Re:I don't know why people want it to fail so badl by illumin8 · · Score: 4, Insightful
    The situation with Zune/iPod is no different than the situation with Office/ODF. *More* real choices = better for the consumer and lower prices by all! We need a serious challenger to Apple for no other reason than to force them to cross that final frontier - playing nicely with everyone else (i.e., not forcing their product chain down our throats with restrictive DRM).
    Seriously wtf are you smoking? The Zune has DRM that is way more restrictive than the iPod. Songs that expire? Your own bands music that can be splooged (or whatever they call it) to somebody wirelessly but they can't keep it and it expires after they listen to it 3 times?

    How you can compare the DRM infested Zune with ODF is beyond me. One is an open document specification that could enable people on different OS, hardware, or software to exchange files, the other is a closed platform music player with DRM so restrictive that your entire music collection can auto-delete itself because you forgot to pay your monthly bill...
    --
    "When the president does it, that means it's not illegal." - Richard M. Nixon
  15. Never a doubt that Zune would be number 2 by skingers6894 · · Score: 4, Funny

    Its just that Microsoft had to trample over the battered bodies of their "plays for sure" partners to get there.

  16. Re:What can brown do for you by Anonymous Coward · · Score: 4, Funny

    Yeah...

    As long as it comes with BASH. Navigation made simple and intuitive.

  17. It didn't by SuperKendall · · Score: 4, Informative

    After the first week boost, the Zune feel rapidly while the Sandisk stayed where it was - right in the middle of the iPods in the top fifteen or so MP3 players.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  18. Zune not advertised as MS product? by WMD_88 · · Score: 5, Interesting

    I've seen a lot of Zune ads. None of them mention Microsoft at all. Anywhere. I wonder if this is MS admitting that they have no mindshare. Or maybe the "cool" factor doesn't go with their corporate logo.

  19. Hypocrite by NineNine · · Score: 4, Informative

    You won't comment on this "totally unbiased" article, but you have no problem commenting on another "totally unbiased" article called "How iPods Took Over the World", huh? Why is that?

  20. Apple has real competition already by SuperKendall · · Score: 4, Insightful

    Apple has had some good competition already - the Archos players, the Creative stuff and the Sandisk. Each of those has brought something interesting to the table and made Apple keep advancing.

    What has the Zune brought that's new? WiFi sharing that is so limited it does not exist, and the standard now that EVERY MP3 player going forward will be pressed by labels to pay a small fee just for the right to exist! Has the existance of the Zune REALLY improved the market in any way?

    Competition is great, but Microsoft left the door wide open for the RIAA to get a foot in. For that alone they deserve endless scorn and market failure.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  21. Re:Thanks! I can finally pirate my records! by Who235 · · Score: 4, Funny

    I'm pretty sure the GP was referring to the other kind of DJ.

    You know, the "throw your hands in the air" type who mixes, scratches, and crossfades?

    Not the one who spun "The Chicken Dance" at your cousin's wedding.

  22. The #1 reason to hate the Zune by loqi · · Score: 5, Insightful

    There is a very simple reason to both avoid purchase of the Zune and pray to 42 that it fails. For every Zune sale, the record industry gets a cut. If you buy a Zune, you are propping up the RIAA. You are essentially paying a tax that assumes you are guilty of copyright infringement before you've even committed it (and of course you could get still get sued by the RIAA even after paying the absurd tax). This should sound familiar to Canadians.

    --
    If other reasons we do lack, we swear no one will die when we attack
  23. It's a difference maker alright -WiFi Audio Sizzle by SuperKendall · · Score: 4, Interesting

    ...but not the way you were thinking. In fact what the WiFi gets you besides the ability to music in a very limited manner, is the "WiFi Sizzle" - a delightful crackle overlaid on your music while WiFi is enabled.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  24. Re:I don't know why people want it to fail so badl by Firehed · · Score: 5, Insightful

    While I agree in principle with you, iPods are designed to be used as portable audio players. Being able to use them as an external drive is a bonus, not an advertised feature. On the other hand, the blank CD tax in Canada is truly unfair, because blank media is designed to be used in a large number of ways, NOT just audio. I think of the last 200 CDs I've burned, about five were audio (and MP3 CDs at that, which is a data disc on a technicality). Since finding that old cassette adapter that I plug into my iPod, I've had no need for audio CDs.

    And for the sake of Devil's Advocate, you should (by the industry's logic) be forced to pay a royalty for using your iPod as a portable drive for your camera. Not for the music, but for the painfully high chance that you've snapped a shot that included something copyrighted... basically anything with a backdrop other than a landscape (ads plastered everywhere, any branded products, etc). Just like the painfully high chance you infringed copyright of (not stole... they still have their copy!) music, right?

    Don't get me wrong. The idea sucks, and is downright offensive to almost everyone who actually buys music. But a piracy tax on iPods DOES make more sense than blank media taxes, simply due to intended use. As far as I'm concerned, Apple shouldn't have to pay them a cent as long as they keep the "Don't steal music." sticker on the front (nor should any other brand). As far as I'm concerned, such a tax legitimizes piracy - a Slashdot post I read earlier today indicated that this logic held up in Canadian court. I'd be all for the idea if I didn't know that the logic couldn't possibly hold up in a court system as screwed up as our (US) own.

    --
    How are sites slashdotted when nobody reads TFAs?
  25. Re:I don't know why people want it to fail so badl by Frosty+Piss · · Score: 5, Insightful
    See the related ./ stories, but because M$ caved into Universal...

    Microsoft didn't "cave" to Universal. To "cave" implies resistance. Microsoft and Universal have always been on the same page.

    --
    If you want news from today, you have to come back tomorrow.
  26. Re:I don't know why people want it to fail so badl by eclectic4 · · Score: 4, Insightful

    "i.e., not forcing their product chain down our throats with restrictive DRM)"

    As other have pointed out one billion times, Apple doesn't force restrictive DRM on anyone. You can use your iTunes and iPod without one illegal, low quality, DRM'd file.
    Not one. I can buy 1000 CD's from my local music store, RIP them, and have iTunes synch them to my iPod und DRM'd, legally (unlike the Zune's software counterpart).

    If you wish to purchase songs legally for download via the internets, iTunes not only has a far more sane DRM scheme than almost all others, but I've never fealt restricted by it. Not one bit. I can burn CD's, copy them to other computers (5 a year... do you need to reasonably have them on more?), and can even RIP those burned CD's to produce non-DRM'd iTunes purchased songs.

    I have no idea why people still claim this.

    --

    "The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge." - Daniel Boorstin
  27. Re:I don't know why people want it to fail so badl by admactanium · · Score: 4, Informative
    Yes, I agree. The equivalent iPod is now $50 cheaper thanks to the Zune. I also think that indicates that Apple considers the Zune to be a far greater threat than their fanboys will admit, or Apple would not need to drop the price to remain competitive.
    that would be an interesting point if it weren't completely wrong. apple dropped the price of the ipods before microsoft even announced the price structure for the zune. in fact, microsoft had to delay the announcement of the zune's price so they could have an internal meeting to decide how to react to the price drop of the equivalent ipod. the 30Gb iPod has been $249 for about a month and a half and the zune was just released last week.
  28. Reports be damned by eWarz · · Score: 4, Informative

    My day job has me working retail, and I'll have to say that the iPods are running circles around the zune. We've sold 1 zune since the first shipment came in and we've already gone through about 40 ipods. I DON'T think Apple has anything to worry about.

  29. Bad Coding by gsslay · · Score: 4, Funny
    In all seriousness that's actually a great gift for someone with an old record collection which is pretty much everyone over 40 or 50.

    How many people do you think falls into the category of being over 50 but not 40?

  30. Re:I don't know why people want it to fail so badl by maximthemagnificent · · Score: 4, Insightful

    If I thought a piracy tax would end all other forms of litigation and DRM from the RIAA,
    I might give it some credence, but we all know it won't. They want it both ways.

    Maxim