Apples Are For Grannies?

RoboJock writes "So much for Justin Long — the young, hip 'n' trendy face of the Apple Mac (as seen in the 'Mac vs. PC' ads) is even further removed from the average Mac owner than everyone suspected... By three or four decades. According to research discussed at Silicon.com, 'nearly half of Mac owners are 55 and older — that's almost double the share for average home-PC users.' It seems the young guns don't have the extra cash to stump up for smooth shiny aesthetics." From the article: "For the digital youth, high-street box shifter Gateway is the brand of choice, taking the number-one slot among PC buyers aged between 18 and 25. Dan Ness, principal at MetaFacts, said in a statement: 'Apple can claim long-time loyalists but its future among the young technoliterati is an interesting dynamic.'"

Comments

Obligatory

[RealSurreal]

In Korea only old people use Macs on the internet.

CSI: Mac

[gbulmash]

CBS has long been the butt of jokes due to its geriatric-skewing demo. Looks like Apple now knows where they should concentrate their ad dollars.

Of course, with Justin Long leaving. I'm waiting for the commercials where they have Wilford Brimley saying "hi, I'm a Mac."

- Greg

Re:Capitan obvious to the rescue!

[Bluesman]

I have car and health insurance, but I must admit insane insurance is new to me. I hope I don't ever need it.

Uh oh, I just had a thought. Maybe I DO have it but I'm just crazy enough to believe I don't. But wait, I'd be richer than I am now. Unless my wife is stealing from me!

Holy shit, I'm going to have to watch her a lot more closely from now on, and get the mail myself.

Has this happened to anyone else?

Don't worry, this is already out of date

[geekwithsoul]

I just bought an iMac for my 4 1/2 year old. Now it all balances out, right?

Re:Psssh.

[LurkerXXX]

I'd rather they use blatant sex to sell stuff..... period. ;)

Even more Obligatory

[cHiphead]

In Soviet Russia, Macs use old people on the internet.