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Apples Are For Grannies?
RoboJock writes "So much for Justin Long — the young, hip 'n' trendy face of the Apple Mac (as seen in the 'Mac vs. PC' ads) is even further removed from the average Mac owner than everyone suspected... By three or four decades. According to research discussed at Silicon.com, 'nearly half of Mac owners are 55 and older — that's almost double the share for average home-PC users.' It seems the young guns don't have the extra cash to stump up for smooth shiny aesthetics." From the article: "For the digital youth, high-street box shifter Gateway is the brand of choice, taking the number-one slot among PC buyers aged between 18 and 25. Dan Ness, principal at MetaFacts, said in a statement: 'Apple can claim long-time loyalists but its future among the young technoliterati is an interesting dynamic.'"
In Korea only old people use Macs on the internet.
55 and up? You think that ads targeted toward "Young, hip people" are more effective toward actual young hip people, or older people who are desperately craving to be young and hip?
Couple that with the fact that that demographic has a hell of a lot of disposable cash, and Apple looks fricking brilliant.
ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
My mother is in her 60s and my dad in his 70s and they can handle it a LOT better than their old XP machine. I actually like XP and I run both OSX and XP, but the ease-of-use factor with OSX and the $500 mini price tag (especially since they could keep their old monitor, printer, etc.) made it worth getting. Now they aren't only into it, but my dad has gotten himself a Macbook Pro too! They used to hate their computer when it was XP because they had no idea what they were doing. They still don't really have much of an idea, but this time they can actually get things done.
http://twitter.com/OLDTELEGRAM
What does "high-street box shifter" mean?
More on topic, it doesn't seem to me like Apple has much to worry about here, if the problem is not anything intrinsic to Macs, but rather the price. As the 18-25 year olds graduate from college, get jobs, and get promoted, the difference in price between a Mac and a cheap PC becomes less and less significant.
I'm a lawyer, but not yours. I wouldn't represent someone who thinks taking legal advice from Slashdot is a good idea.
And Gateway is their client. Suprise Suprise...
s _background.htm
http://www.metafacts.com/pages/corporate/metafact
CBS has long been the butt of jokes due to its geriatric-skewing demo. Looks like Apple now knows where they should concentrate their ad dollars.
Of course, with Justin Long leaving. I'm waiting for the commercials where they have Wilford Brimley saying "hi, I'm a Mac."
- Greg
Start a happiness pandemic
Young people use P2P, play video games and use readily available pirated software and are generally have education expenses and loans to pay with start-of-the-career budget. As a result expensive system that emphasizes aesthetics, hardly has any games, up until recently had problems with various P2P and is limited in readily available pirated software (due to lower market share) does not appeal to such demographics.
From TFA, it appears that the halo effect (sales of Macs because of iPod fans) is supported by this survey. So, to get this straight, we are postulating huge numbers of geriatric iPod users too? Methinks that the survey, at least as presented in TFA, is even less useful than your average market research survey.
Virtually serving coffee
Dunno why this is surprising...
My mom got her first Apple computer 24 years ago. When her current Compaq PC finally dies I know she will replace it with a Mac; she only switched over to the dark side because it looks like Macs were going the way of the dinosaur.
Also remember: Macs are ancient. If you started using one the year they came out and you were 30 that year, you would be 53 now.
Old people just want their computers to work. No driver loading, virus scanning, malware removing... just plug the camera in and press a button to publish it on the web yadda yadda.
Shit, when I get home I just want my computer to work.
This
One reason is the Macintosh's dramatically declined role in education. At some point Apple got tired of eating computer loans and made them a lot harder to get, so students bought less of them. Around the same era, maybe a little earlier, Apple slipped in performance and Microsoft introduced educational pricing that made their operating system and office suite practically free, so the Apples aren't used much in classrooms either. Another good reason is that today there is very little important Mac-only software. Most of it is in the form of multimedia applications which have direct equivalents or even superior replacements on the PC.
In addition, of course, there is the pricing, which is only now achieving anything like parity with the PC. For the most part it has achieved it, which is a huge accomplishment for Apple, having been so much more expensive than the PC for so long. However, Apple computers are still more expensive and difficult to upgrade in most cases, and like Linux or the other non-Windows OS of your choice, driver support is still a sticky issue. There's lots more hardware supported on Windows than on OSX.
Finally, for people in the age range we're talking about, the lack of support for games is a killer. Of course, today you can use boot camp... But if you're just going to boot windows anyway, why not buy a PC clone?
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Need I say more?
If price were the only issue I'm sure you'd see Linux based cheapo boxes in this demographic as well but I doubt they have any greater marketshare than other markets.
Apple's major selling point many years back at the start of the Windows Vs. Mac wars was user friendliness.
Windows was still relatively primitive and its major appeal was just to have a graphical shell on top of the then commonly-used MS-DOS. Mac OS was already graphical from the ground up, without the daunting command-line. Plus, Macs already came with the OS installed, so you didn't have to worry about first learning text commands and then installing the OS from a series of floppy disks.
That appeal still lives on with Macs as being user-friendly. The age range of 55 years and above is not as abundant with technoliteri (I LOVE that word!) as the younger ~25 year old group. Us younger people are, as the article says, budgeted. I myself wouldn't touch Gateway (bad experiences with them), but the point stands.
But to be honest, and not to be troll, I found Mac OS X to be relatively stupified in comparison to other OS's that I've used. OS X is pretty and all, but I prefer 'functional' over 'shiny' and I like to really dig into the inner workings of the OS that I use. OS X doesn't entirely appeal to my demographic for that reason, which is why it appeals to people who just want to use a computer and have it work without having to mess with it any more than they need to.
/* No Comment */
There is no fscking way I'm inflicting Windows on her. System administration aside, she knows nothing about the social engineering hazards out there -- email scams, phishing scams, the vast cornucopia of malware...
Linux is an option, but it would take me weeks to build and tweak a configuration to the point that I'm happy with it and feel it would serve her needs, and I don't have that kind of time (although Ubuntu out of the box is darned close). Further, she has little interest in exploring computing for its own sake.
So that leaves Mac/OS-X. And, frankly, of the three, I think she'd be happiest with that.
So I don't think it's economic factors at work. I think it's because seniors have highly-developed bullshit filters, refined over decades of experience, and have figured out that Macs Just Work.
Schwab
Editor, A1-AAA AmeriCaptions
When I was 18-25, I ate a lot of ramen and PBJ, drove the piece of shit truck I could afford, slept on a mattress on the floor of a group house, and had to go in with 3 other guys to get cable. I was poor and frankly didn't give a shit about most of that stuff. I knew there was better stuff out there, but it was more important to me to spend my money on fun stuff. These days I drive a reliable station wagon, eat healthy and I'm saving up for a house.
Newsflash: youngsters don't have a lot of money, and don't really care about long-term quality. They are more impulsive and spend money all over the place because their interests have not settled down yet. They're more likely to want a hot new computer/iPod/phone/jacket etc long before their current one wears out. That means buying often, which means buying cheap.
Not many youngsters own new cars either, but I'd hardly say that spells doom for the car companies. People grow up, and coincedentally when they can afford nicer stuff, they tend to become more interested in quality.
Build a man a fire, he's warm for one night. Set him on fire, and he's warm for the rest of his life.
For youngsters, Apple seems to be a high-end "mall-brand", but often times no more expensive than other brands when you start to compare features and software bundles.Except that most "PC's" are available without lots of extras that youngsters don't want.
:)). Bottom line though is that a lot of us simply don't want all that stuff.
I'm sure than when you consider the onboard GPS, the heated cup holders, high-end surround sound, leather interior, etc, that a BMW stacks up rather well compared to a Kia of comparable features (if Kia made such things
"People who think they know everything are very annoying to those of us who do."-Mark Twain
While its true that the 55+ demographic has a lot of disposable income, there's a reason the 18-25 demographic is the most coveted. Young people buy more junk and we're probably less immune to fads. Older people have generally lost interest in these things, or maybe they have the wisdom required to not get caught up in the marketing bullshit.
I'd wager a guess that 55+ demographic is the one that has the most people using old iMacs or some Dell box from 1997, because "its good enough for them" or "it still works great!" Its that 18-25 demographic that wants the latest and great.
While maybe most of those young hipster types aren't able to afford Apple computers, they are definitely buying scores of IPods. This feeds a brand loyalty and interest in Apple as a whole and then can lead towards them eventually purchasing Apple hardware.
The reality is when you do an apples to apples comparison (pun unintended), Apple's are not expensive. Go out and buy a dual woodcrest workstation from random PC vendor and see what kind of price they are charging you. What makes Apple seem expensive is that the average person will compare that against a desktop PC with half the power and think it's a valid comparison.
Generally speaking Apple systems are more of a long term investment and so it costs more. Overall you're probably getting better quality for your dollar, but if you only have a few dollars, that doesn't matter much. While the other PC vendors are fighting for every little cent on sub $400 PC's, Apple is selling $2500 PC's and making enormous margins.
I'd rather be in Apple's position than Gateway's.
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I just bought an iMac for my 4 1/2 year old. Now it all balances out, right?
Is there anything wrong with acting young? Should they all just admit they're older and begin using walkers to get around?
Psst....hey, we are all going to be old one day. We might as well continue to enjoy ourselves, even you feel you have to buy a damn mac.
How did the parent get a +4 insightful? Wake up moderators!
-- Posted from my parent's basement
Bingo. it's the same with most "clubs" these days (except for sports clubs). They are a thing of the past. Everybody has their club meeting on Myspace or Slashdot instead. Also, many younger people want information from their "clubs" - and online gives the greatest diversity of experience. Many older people go to clubs because they are lonely and use it as a social outlet - not necessarily to get information or help.
... and then they built the supercollider.
In Soviet Russia, Macs use old people on the internet.
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