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EA Forms Wii-Centric Studio
Despite analyst assurances that there would no longer be many console exclusives, EA is forming an entire studio for Wii titles. Larry Probst revealed this tidbit in a very interesting interview with Newsweek's N'Gai Croal. They've since acquired Headgate studios, rebranding it EA Salt Lake. From the article: "I don't think the Wii is going to be any different than all the other Nintendo platforms. Nintendo is going to have a very significant market share, and all the third party companies are going to have market shares that are single-digit or low double-digits. We think that we can be very competitive in that environment. We don't have any expectations that we're going to have a 30 percent market share, as we have had on Xbox 360, on PlayStation 2, or what we're targeting on PlayStation 3. But I think we can have a meaningful market share on the Wii platform, and be in the number two position behind Nintendo."
It may only been the third generation since the original PlayStation, but it's actually the seventh console generation.
It's like sex, except I'm having it!