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Yahoo Shakes Things Up
PreacherTom writes "Growing strife inside Yahoo! has erupted into a sweeping management and organizational shakeup. CEO Terry Semel announced yesterday that the company will be reordered into three groups: one to focus on advertisers and publishers, another to focus on Yahoo!'s base of over 500 million users, and a third on technology and development. While Semel denies layoffs are in the future, there will be replacements in the upper echelon for the world's most popular website. The changes, the most extensive at Yahoo in more than five years, cap months of speculation about how it would respond to slowing sales growth, a slumping stock price, and a steady stream of executive departures in the past year."
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The problem is that they try to offer too many services and can't dedicate enough resources to keep those features growing. Therefore, other companies who focus on one only service that competes with Yahoo can do a better job of catering to their users. I have used several of Yahoo's services for a few years and I have watched competing services expand to provide more features than Yahoo. It's not that Yahoo's services are bad - their competitors are simply growing faster since they only focus on one service.
Oddly enough, I have found Yahoo's search to be more accurate than Google for certain topics. Google has always been great when doing narrow searches and it used to be pretty good at wide searches too, but lately I have been finding that I need to go through several pages to find what I am looking for on a wide Google search. I got fed up with this, so I tried Yahoo search and I was pleasantly surprised. Yahoo seems to consistently provide the results I look for within the first few entries. I'm not saying that Yahoo search is better than Google, but it seems like Google doesn't appear to be the magic bullet that it used to be.