Why Apple Doesn't Blog - Vaporware

DECS writes "If anyone is still wondering why Apple does not encourage its internal developers to maintain blogs, Roughly Drafted is carrying an example of how the good intentions behind sharing information can result in unpleasant, unintended consequences." From the article: "As customers, we all want to know what's going to happen in the future, but we will also turn around and beat developers with the very information they share with us. One of the terms we hit them with is, of course, vaporware. The other thing about blogs is that written text fails to capture the full range of rich human communication. It's easy to take more offense than is necessary to the wrong choice of words. Minor and casual criticism can quickly ferment into a difficult stink, and attempts to burry it can often just make it worse. Blog entries are like emails that cc: to the entire world."

Comments

while not exactly on topic ...

[Archangel Michael]

What do you call vaporware that has been so vaporous over the years it becomes a joke?

I mean there are a very few that reach this lofty goal, most notably ... DukeNukemForever

Not exactly "Vaporware" anymore, more of a running joke