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Google Updates AdSense Rules, Still Working on Radio
Photocritic writes "The practice of placing images above or next to adsense banners has been around for a while — the idea is to trick visitors into thinking that the Googe Ads are clickable image captions. Unsuspecting visitors click on the ads, and the webmasters make money. Now, Google has officially announced that the practice is no longer allowed. Meanwhile, the Marketwatch site is reporting that the company's previously discussed move into radio advertising is getting a mediocre reaction. Google, as yet, does not have enough access to airtime for the project to be profitable. The company plans on purchasing more airtime to expand the program, and is reportedly also looking to begin selling television ads as well." From the article: "Until Google can strike a deal with CBS, or some other radio giant, 'there will be no significant impact until mid-2007' on Google's bottom line, or the radio industry in general, [analyst Jordan] Rohan said in his research note. 'We believe a critical mass of advertisers is interested in testing the platform,' Rohan said, based on his interviews with his own sources. 'However, there is simply not enough radio inventory in the Google Audio system (yet) to enable buyers to run campaigns.'"
I think these rules are good, there's no point in tricking people into clicking. They have to see a value then the ads serve their purpose. Go Go Google!
Got it started, but then ran out of G.A.S.? <grin>
I know that I don't fully trust AdSense. I used to use AdSense, but stopped when I kept paying lots of money for ads continuously clicked from a select number of website (don't remember the URLs off the top of my head, and I don't feel like scouring my logs right now) that never went anywhere after the initial click. It was a click, then leave, over and over and over again, hundreds of times. It was obvious someone was clicking just to get their sites money from AdWords, but I still had to pay every click. So, I payed what was owed and cancelled all my campaigns, and haven't been back since.
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What if the Hokey Pokey really is what it's all about?
I know that I don't fully trust AdSense. ... It was obvious someone was clicking just to get their sites money from AdWords ... I payed what was owed and cancelled all my campaigns, and haven't been back since.
AdWords is for advertisers, AdSense is for webmasters. As an advertiser, you have the option of only paying for Google search traffic (plus optionally partner search like AOL). If you don't like AdSense traffic at all, disable it for your campaigns. AdWords now allows you to block poor converting AdSense domains through the web interface.