Verizon to Allow Ads on Its Mobile Phones

srizah tipped us to a New York Times article, which has the news that Verizon is going to introduce ads to their phones. The offerings will show up when users browse the internet via their cell service, and will exclude streaming ads that might not work in the mobile format. Sprint began offering ads right on their cell 'deck' in October, and the article indicates that access to cellphone screens is a going concern with online advertisers. From the article: "Even without cooperation from carriers, advertisers have been able to reach consumers visiting off-deck sites, and such marketing has grown in size and in scope. The first advertisers drawn to mobile phones tended to be quick-serve restaurants and hotels -- businesses that people might want access to on the go. But increasingly, there is traditional brand marketing, said Jeff Janer, chief marketing officer for Third Screen Media, a mobile ad management company that pairs advertisers and agencies with providers of mobile content, like USA Today and the Weather Channel."

Comments

The only thing worse then an attorney

[nurb432]

Might be a marketing executive.

Personally, i make it a point of not shopping at places that shove their ads in my face. And reward the ones that dont, with my business. not that my little influence in the world will close a company down, but i at least did my part. Have you?

Re:That's a good way to loose me as a cell custome

[rob_squared]

Well, since cable providers make you pay for commercials, I can see where there backwards logic comes from. I watched a Dateline episode about advertiers recently and I bet they saw this coming. You see, their research lead them to believe that as advertising becomes more present in daily life it becomes background noise an over time the advertisers must continue to annoy the customer even more to keep their attention.

I fully expect the ad oriented entertainent system to die horribly in 30 years. Either that or we all get remotes in our heads telling us what to do.

This is on top of text message SPAM...

[b0s0z0ku]

Certain networks they shall remain nameless seem to be rather cavailer about allowing SMS SPAM to reach users (who then pay 10c per message if they don't have a data plan).

-b.

Re:I hope the advertisers have small sites...

[Znork]

"worthless data?"

As the advertizers have to pay someone to make you view it, and as people pay for, or go to extreme lengths to avoid viewing it, the data can actually be considered negative value, rather than worthless, data.

As such, all advertizing money should be subtracted from GDP reporting. Maybe then we can finally get rid of it.

Fuck that.

[jcr]

First time I see spam on my mobile phone, I will drop that vendor like a bad habit.

-jcr

Re:At least for VX8300

[Evilest Doer]

Remember, advertisers: The more you tighten your grip, the more of us will slip through your fingers. We don't *want* to be barraged day and night with useless promotioh of inferior products dammit.

Actually, if it weren't for laws, advertisers would be setting up bullet-proof jumbotrons in every neighborhood and blaring ads at us 24/7. I could never understand why something is perfectly legal if the purpose is advertising, but is considered stalking and/or harassment if done as a private person. For instance, I can't keep calling or mailing someone I've never even met every couple of days. I'll have the law on me. But, I guess all our legislature are belong to them.