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Verizon to Allow Ads on Its Mobile Phones

Posted by Zonk on from the because-there-was-one-place-they-couldn't-get-you dept.

srizah tipped us to a New York Times article, which has the news that Verizon is going to introduce ads to their phones. The offerings will show up when users browse the internet via their cell service, and will exclude streaming ads that might not work in the mobile format. Sprint began offering ads right on their cell 'deck' in October, and the article indicates that access to cellphone screens is a going concern with online advertisers. From the article: "Even without cooperation from carriers, advertisers have been able to reach consumers visiting off-deck sites, and such marketing has grown in size and in scope. The first advertisers drawn to mobile phones tended to be quick-serve restaurants and hotels -- businesses that people might want access to on the go. But increasingly, there is traditional brand marketing, said Jeff Janer, chief marketing officer for Third Screen Media, a mobile ad management company that pairs advertisers and agencies with providers of mobile content, like USA Today and the Weather Channel."

8 of 179 comments (clear)

  1. What next? by Rob+T+Firefly · · Score: 3, Funny

    I eagerly await the Java phone port of Bonzi Buddy.

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    Slashdot Burying Stories About Slashdot Media Owned
    1. Re:What next? by jcuervo · · Score: 2, Funny

      I, for one, welcome our new...

      *clicky*

      ...wait, what the fuck is that? Is that a goddamned purple gorilla asking me how my day was? I am not welcoming a fucking talking purple gorilla as my new overlord. I'm sorry, I just can't do it.

      --
      Assume I was drunk when I posted this.
  2. Re:Oh *great* by ultranova · · Score: 2, Funny

    So does this mean subscribers get a fucking discount ?

    No, it means that non-subscribers have to pay extra. After all, not having to watch advertisements on your phone is a privilege, not a right.

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    Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

  3. New way to prevent irritating cell phone users by banerjek · · Score: 2, Funny

    Interesting concept. Aggravate the cell phone user directly, and then s/he won't want to use a cell phone while driving or at the movies.......

  4. Re:Advertising on mobile phones by Thansal · · Score: 4, Funny

    nononono

    just think of it as suprise sex!

    After all, everyone likes sex, and every one like getting suprises, so suprise sex is a double-plus-good thing!

    And "popups"? See, it is all related together!

    or: How I Learned To Stop Caring and Love The Adds.

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    Do Or Do Not, There Is No Spoon, There Is Only Zuul. Everything in the above post is probably opinion.
  5. Re:Advertising on mobile phones by Anonymous Coward · · Score: 2, Funny

    tagged: stickingittoyoufrombothends

  6. Re:Advertising on mobile phones by Ucklak · · Score: 4, Funny

    Isn't it .002 cents or .002 dollars per KB?

    --
    if you steal from one source, that is plagiarism, if you steal from many, well, that's just research.
  7. Re:That's a good way to loose me as a cell custome by ScrewMaster · · Score: 2, Funny

    douchebag losers

    Ah, I believe that's "douchbag loosers".

    Which is kind of gross, actually.

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    The higher the technology, the sharper that two-edged sword.