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A Microsoft-Speak Timeline - From Altair to Zune

netbuzz writes "No company has had more to say about software over the past 30 years than Microsoft (for better or worse). How they've said it — the actual language used — reveals a lot about the company's evolution and is the focus of a new timeline. There's a look back at a 'tag cloud' provided by the Seattle P-I. In addition to analyzing the linguistics of about 90 documents, there are also links to such gems as Bill Gates' Playboy interview and his famous 'Open Letters to Hobbyists.' From the article: 'We're talking all the way from Altair to Zune, with stops along the way for every technology the company developed, bought or borrowed, right on through to current entanglements with Vista, Linux and Google. The tool allows for an at-a-glance view of company priorities as they evolve and shift.'"

17 of 114 comments (clear)

  1. Re:Keep on getting away with it... by alexhs · · Score: 2, Insightful

    people will A) forget or B) only get exposed to the message of the week or C) be too cynical/disillusioned to act. and don't forget :

    D) pretend the non-mainstream message is a lie.

    (somewhat related to B : if you say something loud enough it becomes the truth...)
    --
    I have discovered a truly marvelous proof of killer sig, which this margin is too narrow to contain.
  2. A key to MS success is exposed here by mattnuzum · · Score: 4, Insightful

    Even in their marketing material, "programmers" and related terms are often more prominent than "users." Bill & co realized early on that the way to get users is to get software that users want/need. They've been courting developers since the beginning and I've never seen (historically speaking - since I was born about the time Altair came out) that they deviated from that plan. Apple didn't start this model until OS X came out and even Linux is only just starting to lower the barrier to entry for developers of *desktop software*. (that's not entirely true, actually, but we in the Linux community have generally treated trolltech/QT like redheaded step children so if you don't count them the previous statement is passable)

    1. Re:A key to MS success is exposed here by HappySqurriel · · Score: 2, Insightful

      Linux's problem isn't that they lack developers nearly as much as all development for linux is by developers for developers which produces really awful user interfaces.

      Linux has tons of powerful applications that do amazing things, but you have to read a manual of highly technical gibberish in order to use the most basic of features; when I'm using linux as a multimedia PC I don't want to have to press ctrl-p to play and shift-alt-r to record, I want something that is simple and straight forward to use. Windows dominates because it is simple and familiar.

  3. The word "users" by JamesTKirk · · Score: 3, Insightful

    It's interesting that the word "users" features much more prominently in some of the earlier texts than it does in the later ones.

  4. Where's the word security? by millia · · Score: 4, Insightful


    I find the absence of the word 'security' very interesting. I wasn't expect to see a word like 'quality' of course.

    --
    stored on computers from birth to the grave
  5. Re:Keep on getting away with it... by xappax · · Score: 5, Insightful

    Try embedding an Excel spreadsheet into your non-MS calendar, or pasting a MS Word doc into a non-MS email app. It doesn't work so well, does it? The incredible inter-operability and compatibility that you're describing exists because MS has direct control over all the specifications and interfaces for pretty much all the apps most people use today.

    MS didn't "innovate" the idea of getting everyone to use only MS apps for everything. If any company held such a powerful monopoly, they could do something similar. MS enjoys a greater degree of compatibility and interoperability in their software because they control the whole game - the OS, the browser, the word processor, the spreadsheet, etc. are all totally under the control of MS. If a small company has a truly innovative idea, they have to fit it within the existing inflexible MS specs and APIs, or they're out of luck. Meanwhile, if MS has even the slightest idea for a new feature, they can just re-mold the entire OS and application architecture to implement it.

    What if you could get better gas mileage in a Ford, but you could only use Ford gas and drive on Ford roads? Would that be considered "innovative"? Requiring people to commit themselves to a restricted proprietary environment in order to get the benefits of interoperability is a sign of lazy development at best and anti-competitive profiteering at worst - but if that's what they call "innovation" these days, who am I to argue?

  6. FOSS by Bryansix · · Score: 2, Insightful
    What hobbyist can put 3-man years into programming, finding all bugs, documenting his product and distribute for free?
    If only Bill Gates knew.
  7. Re:Keep on getting away with it... by Sique · · Score: 2, Insightful
    I think the U.S. opinion makers are much too obsessed with what people have said in other times, in other circumstances and with other knowledge. The usus to pull out obscure sources from 25 years ago to bash it on people looks pretty pervert to me.
    It seems to me that they live under the presumption that
    • there are never any errors in judgement.
    • people should never admit errors in judgement.
    • people who ever err in judgement are bad to the cores and should be thrown out.
    • there are no new developments possible which change the circumstances in a way that an once perfectly reasonable judgement might now be rather problematic.
    • people are unable to learn from mistakes.
    • people are unable to learn from mistakes other people make.
    • people who admit that they got more experienced by making mistakes are at best liars, worse they are traitors.


    The first West German chancellor Konrad Adenauer once said: "I don't care about my silly babble from yesterday." (The original german statement was: "Was interessiert mich mein dummes Geschwätz von gestern!")

    Sometimes I guess this attitude would be healthy to some in the U.S..
    --
    .sig: Sique *sigh*
  8. TDS is a very MIXED bag by FallLine · · Score: 2, Insightful
    Even when you catch them in a blatant lie, with evidence--like those Jon Stewart clips comparing what Bush said a few years ago to what he says now--they can shrug it off, because they know people will A) forget or B) only get exposed to the message of the week or C) be too cynical/disillusioned to act.
    I watch the Daily Show fairly regularly (tivo). Though he is often funny and sometimes really pings people for lies and disingenious spin, I also think his sort of humor can be harmful to intelligent political discourse. Yes, he sometimes rightfully cuts Bush and others down (and I'm saying this as someone that voted for Bush twice, albeit grudgingly...you can mod be down the -10 TROLL now), but he has also pulled things out of context numerous times and reduced all too many questions to only one very limited and often emotion driven dynamic. This is particularly troubling when his own political leanings are very much to the left and when many of his younger views get their news largely from him.

    I hate the sensational/soundbyte news system that we have today. Stewart does a great job of pointing out the absurdity of CNN/FOX/MSNBC/etc (when it suits him at least), but in many ways he is part of that very same system now. Politics has become a game whereby the winners win by making the shortest and simplest statements designed to appeal to their constituency such that they cannot be cut up and taken out of context. The middle and well argued ground has been all but cut out of the media (and I do not think BLOGs particularly help with this either--as they usually target one extreme or the other). Anything controversial is strictly verbotten. It does not pay to try to express a complex-thought to the media or to make meaningful off the cuff remarks because any small mistatement will be thrown back in your face and your actual statements and any nuance in them will not remain intact for the listeners to hear (especially shows like TDS). Sure, many Democratic-leaning* voters may find it less-noticable and less-objectionable, but I suspect that if and when Fox or whomever comes out with the equivalent conservative leaning show there will be increased scrutiny... even if the humor is the same.

    * Yes, I recognize he has taken jabs at Kerry and other Democrats, but these usually aren't aimed at policy and certainly not usually at mainstream Democratic policy itself (the fringe stuff, perhaps).
    1. Re:TDS is a very MIXED bag by thommoose · · Score: 3, Insightful
      What the parent poster is forgetting here is the fact that TDS is on a network called, "Comedy Central." It in no way purports itself as a news station.
      In fact, there's the famously funny exchange on crossfire where Stewart has to remind his hosts their show is on CNN whereas his show is followed by puppets making crank calls.

      C'mon buddy--- get real... If anyone's looking to "Comedy Central" for news on what's going on in the world, they've got bigger problems than a left-wing bias- that's for damn sure.

      And as much as Blogs might be a concern, frankly, if you have the wherewithall to subscribe/read a blog, then you're far better off than the remote jockey that takes in his news in the 30 minutes before South Park. Chances are you're aware of the slant and prefer that blog for that specific reason- and remember, blogs are not governed with the same liability and adherence to source material as traditional broadcast media... But, hey, at least you're literate- Congrats!

      I'd have modded ya up anyway just for the assertion that FOX/CNN/MSNBC are absurd- even sans the caveat... My .02--- keep the change.

  9. Typical Gates logic.... by jsimon12 · · Score: 3, Insightful

    Keep saying something enough and it will become true. Gates just lies and lies in the Playboy interview:

    What was the first microcomputer software company? Microsoft.

    WRONG Digital Research was found the year before, it was also the company Microsoft stole DOS from....

    And who were we imitating when we did Microsoft Word? When we did Excel?

    WordPerfect and Lotus 1-2-3......

    1. Re:Typical Gates logic.... by Anonymous Coward · · Score: 1, Insightful

      In the playboy article he states that Word was so innovative. I believe WordPerfect was around for a while before Word ever came out...

    2. Re:Typical Gates logic.... by Inthewire · · Score: 3, Insightful

      Gary Kildall wrote CP/M in 1973 for the Intel 8080, one of Intel's first microprocessors. He then began writing various versions for popular (and unpopular) microprocessors. He soon tired of reimplementing common functionality, isolated those routines, and created a distinct BIOS for each new chip. Now he had a standard OS that could be ported to any appropriate chip with relatively little effort. Digital Research was formed to sell this product, which it licensed at $10 per copy to manufacturers.
      During that same time Microsoft was formed to sell programming languages for microcomputers. They actually supported CP/M and recommended it to clients. When IBM showed up with Project Chess, Microsoft suggested that CP/M should be the OS. IBM was unable to come to terms with Digital, so Microsoft bought and modified Q-DOS from Tim Paterson of Seattle Computer Products, licensing it to IBM as MS-DOS (called PC-DOS by IBM).
      Customers purchasing a new IBM PC had the option of PC-DOS for $40 or CP/M for $350 (IIRC). Digital sued, but the court found in favor of Microsoft.

      In other words, Digital and Microsoft were both options for the IBM PC, and Digital got screwed, but not because Microsoft stole CP/M - though Tim Paterson did pattern Q-DOS after CP/M. Linus patterned Linux after Unix, right? Same interface, different internals.

      --


      Writers imply. Readers infer.
  10. I see a trend by jbrader · · Score: 3, Insightful

    As you move the slider forward through time you start to see less "computer" words (like Altair, cassette, floppy etc) and more "business" words (agreement, indemnification, patented etc). That's very telling all by itself.

    --
    You are so boring that when I see you my feet go to sleep.
  11. Re:My favorite quote by ch-chuck · · Score: 3, Insightful

    Who were we imitating..

    Oh, DEC BASIC, Wordstar and Lotus 123.

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  12. Re:If only M$ had that level of quality. by Anonymous Coward · · Score: 1, Insightful

    As your single quote from Gate's infamous whine shows so well, Gates' fundamental operating principle was wrong and everything built off it is a lie.

    I don't think his principle was wrong. I think it was true enough when he said it, but the Internet has changed the world. It is a rare hobbyist who can put in three years of full-time, uncompensated work on a project, but there are plenty of people who can and will put in 10-20 hours per week on a project. With the power of the Internet to enable their collaboration, a half-dozen part-time developers can easily exceed the output of a full-time developer.

    Anyone who's used free software knows that the quality exceeds Mr. Gate's wished for 3 many years and the quality of most non free software projects.

    I have to disagree here as well. I use F/LOSS almost exclusively, and I'll be the first to say that Free Software isn't uniformly good. There is a lot of very good Free stuff, but there's also plenty that needs a great deal of work. The same goes for commercial software, actually. If I had to pick some overall themes, I'd say that commercial software tends to be a little less reliable but a little more polished, and Free software tends to be more solid but more "fiddly".

    For those, like me, who don't much care about polish and actually enjoy fiddling a bit (and the control that implies), F/LOSS is unquestionably better. For others, commercial software may make more sense, as long as the costs are acceptable. By "costs" I mean all of the limitations that come with non-Freeness, not just the dollars paid to purchase the software.

    F/LOSS is here to stay, and matches up quite well against commercial offerings in many spaces. There's no need to try to recast the proprietary software world as an evil edifice of lies. Let Gates and company play that game. We don't need to.

  13. Re:A lack of Progress? by Tablizer · · Score: 2, Insightful

    Because if you add one medical word, you have to add bunches and bunches, bloating up the spelling dictionary. It would make more sense to sell medical terms separately.