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A Shopping-Scanner Darkly

An anonymous reader writes "Using functional MRI scans, researchers have found which parts of the brain are active when people consider buying something and can predict whether or not they'll ultimately bite. One of the main findings was that rather than weighing a choice between the pleasure of making a purchase and the delayed gratification of using the dough for something else, the brain is actually weighing between the pleasure of buying and the pain of forking over the cash."

12 of 107 comments (clear)

  1. Yeah, but by jhines · · Score: 3, Funny

    It is really going to be hard to fit the MRI machine in the line at the supermarket.

  2. Is this Philip K. Dick day? by Anonymous Coward · · Score: 5, Funny

    Did I miss it? What's next... Slashdot story on immigration visas titled "Minority Import"?

    1. Re:Is this Philip K. Dick day? by hal2814 · · Score: 3, Funny

      Other upcoming stories:

      The Wiiplayers of Titan - A precog and a telepath attempt to figure out the supply chain so they can get their hands on a Wii.

      We Can Build You a Border Fence - A robotic Abraham Lincoln gets tired of the immigration debate and builds the border fence himself.

      Udik - A story on Jack Thompson and his video game crusade.

      The Three Video Game Consoles of Paler Eldritch - An indepth comparison of the Wii, PS3, and XBox 360.

      Wal-Mart Can Remember it for You Wholesale - A short piece on Wal-Mart's new vacation package sales plan.

  3. Re:PKD FTW? by Teresita · · Score: 2, Funny

    We're loving the PKD reference titles today.

    We Can Remember Them For You Wholesale, as a matter of fact.

  4. This part of my girlfriends brain by Timesprout · · Score: 4, Funny

    Clearly becomes impervious to pain when she takes my credit card and goes shopping for shoes.

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
    What truth?
    There is no dupe
  5. Philip K. Dick Day? by hansamurai · · Score: 4, Funny

    First Do Electric Sheep Dream of Civil Rights? and now A Shopping-Scanner Darkly? Next article we'll undoubtedly be called Flow My Oily Tears, the Android Said.

  6. Can we try for three PKD puns in a row? by gmezero · · Score: 2, Funny

    Can we? Can we?

  7. The "pain" of forking over cash... by turrican · · Score: 2, Funny

    I've stated for years that when writing out checks for bills and such that it "physically pains me" to do so.

    I'll have to show this article to my significant other as scientific proof that I'm not just being dramatic when I say that.

  8. Profit? by Aqua_boy17 · · Score: 3, Funny

    Not only that, you're going to zap every credit and debit card within an appreciable radius and I'm thinking you'll know pretty quickly if the guy in line next to you has a pacemaker or any other metallic implants.

    OTOH, a lot of jewelry and loose change is going to fly to the center of the machine when you fire it up in the checkout line, so that may offset your costs somewhat.

    --
    What if the Hokey Pokey really is what it's all about?
  9. Re:Philip K. Dick Day? by Jon+Luckey · · Score: 2, Funny

    First Do Electric Sheep Dream of Civil Rights? and now A Shopping-Scanner Darkly? Next article we'll undoubtedly be called Flow My Oily Tears, the Android Said.

    Hmm, why not BladeRIAAnner?

    --
    -- 3 events that reshaped the world in the 20th century: WW1, WW2, and WWW
  10. Home Depot by User+956 · · Score: 3, Funny

    shouldn't they perhaps focus a little less on the actual putting of items in baskets, and suchlike, and a little more focus on the actual forking over of cash?

    Yeah, Home Depot's got that one nailed with their "self-checkout" debacle. They make you focus on the forking-over-of-cash so hard that it makes you want to leave your pile of crap at the register and go shop somewhere else.

    --
    The theory of relativity doesn't work right in Arkansas.
  11. Close but no cigar by ColdWetDog · · Score: 2, Funny
    In short, for the time being the best way for Best Buy to manipulate you is through visual advertisement and by talking to you.

    No, the best way would be to have half naked women sidle up to you and tell you they will go home with you only if you buy something expensive.

    I, for one, would welcome our half naked female overlords.

    --
    Faster! Faster! Faster would be better!