A Shopping-Scanner Darkly

An anonymous reader writes "Using functional MRI scans, researchers have found which parts of the brain are active when people consider buying something and can predict whether or not they'll ultimately bite. One of the main findings was that rather than weighing a choice between the pleasure of making a purchase and the delayed gratification of using the dough for something else, the brain is actually weighing between the pleasure of buying and the pain of forking over the cash."

Comments

Is this Philip K. Dick day?

[Anonymous Coward]

Did I miss it? What's next... Slashdot story on immigration visas titled "Minority Import"?

This part of my girlfriends brain

[Timesprout]

Clearly becomes impervious to pain when she takes my credit card and goes shopping for shoes.

Philip K. Dick Day?

[hansamurai]

First Do Electric Sheep Dream of Civil Rights? and now A Shopping-Scanner Darkly? Next article we'll undoubtedly be called Flow My Oily Tears, the Android Said.