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Electronic Paper Plant to be Built in Germany

Aqua_boy17 writes "BBC News is reporting today that Cambridge based firm PlasticLogic is set to build the world's first manufacturing facility dedicated to producing plastic circuits. In particular the company is focused on developing flexible plastic circuits that cost much less than silicon and would soon enable electronic paper devices that could be used to store large amounts of text and other data. The company has secured $100 million in venture capital and is set to build its first facility in Dresden, Germany. Construction of the facility should be completed by 2008 according to the article. Industry experts expect market demand for this technology to approach $30 billion by the year 2015."

7 of 105 comments (clear)

  1. Impact on design and style by Knutsi · · Score: 4, Insightful

    This may be a tad off topic, but I still think it's interesting to imagine the effect on style and design ultra-cheap electronic paper could have. Remember the breakfast Tom Cruise had in Minority Report, where a cartoon played on his box of cereals?

    If price drops enough, this may lead to inventions such as memory-cards with previews of the content showing right on the card, elecronic labels right in store shelves, changing walls in buildings, floors with directional arrows flying around, guiding you in unfamiliar places, electronic wallpaper for your appartment... add a few giftet artists to all this potential, and I'm sure the world would never look the same again (:

    More and more, I think Clarke's third law holds true: http://en.wikipedia.org/wiki/Clarke's_three_laws

  2. Re:Sony eReader by Mogster · · Score: 2, Insightful

    Yeah the cost is what puts me off eReader (although I'm not sure if they're even available in my neck of the woods yet).

    If the reader could be made available relatively cheaply say $100USD (around $130 NZD atm) then titles could be sold at current market rates - eventually as the technology becomes more widespread then even title prices would drop

    --
    ACK NAK RST
  3. Re:Kinda dumb by Kapsar · · Score: 2, Insightful

    There's this thing that's still popular... NEWS PAPER. Yea, imagine just downloading the days news paper so you can read it wherever you go on a few pieces of paper. it's to take a bookcase and fit it into a filing cabinet. They are working to turn this into something with a refresh rate fast enough for video... Image unrolling your monitor, or putting this stuff on your wall so you can watch movies on it... imagine the porn, or changing the wallpaper in your house with a touch of a button. There are lots of things outside of the computer that could be improved by it. Billboards, shit like that.

    --
    "Doubt is not a pleasant condition, but certainty is absurd." - Voltaire
  4. It's not about the technology by dpbsmith · · Score: 3, Insightful

    The state of eBooks has been the same since the year 2000. It's never been a technology issue. I'm glad your new Sony is nice, and I'm sure it's a significant improvement over the Rocket eBook, but the Rocket eBook is more than good enough.

    The problem is, was, and for the foreseeable future will be, as you say, "they REALLY need more books in their bookstore." (By the way, how are those books priced? There is also a problem with overpricing and greed. Circa 2000-2001 I had numerous conversations with interested onlookers about my Rocket eBook and there was always mounting interest until they said "What do the books cost?" I'd answer "Same as hardbounds for books that aren't in paper, otherwise same as a paperback." Their jaw would drop in disbelief and that would be the end of the conversation).

    But it wasn't the price. It was lack of titles. An electronic bookstore with a thousand titles may give the impression of plentitude, but it's less than a good airport bookstore and it doesn't even compare to a plain old brick-and-mortar mall bookstore.

    At one time, I went over the list of books chosen for Oprah's book club. At the time there were about forty titles. Something like thirty of them were available as audiobooks, yet only about six were available as eBooks in any format whatsoever. For no eBook format were more than three or four of them available.

    There are numerous ways of reading eBooks that are good enough to provide a comfortable, enjoyable, "ludic" reading experience, but until you can buy the books you want at a reasonable price, it ain't gonna happen.

    I own approximately $300 worth of content I purchased for my Rocket eBook which is locked down to the particular serial number of my physical device. Nuvomedia and Gemstar are long gone, the servers are shut down, there's no customer service available, the battery life on my device is now down to a couple of hours... and when the device fails I'll be the proud possessor of expensive content which is completely inaccessible to me.

    I hope you have better luck with your Sony.

  5. Re:Kinda dumb by Rolgar · · Score: 5, Insightful

    The point of this will be downloading magazines and your daily paper via wifi while you're on the bus (with near zero distribution costs, most papers could go free since the ads will make them more money), and having your favorite reference materials at hand, plus a book or two would be a real boon. I'd probably even start to read again away from the computer.

    The thing is, the cost of content will have to drop. If I no longer get a physical copy, I shouldn't have to pay for the printing process, and all the overhead that implies. Lower prices might well mean a higher readership because more people would buy more books if they were cheaper and they had the time to read more than they currently do. Well known authors wouldn't have to go to a publisher anymore. They'd write their book, pay an editor out of pocket, and Amazon will let you sell a book download for 3-5 bucks, and take 2 or 3 dollars for themselves. Amazon could host a million books in the size of a small data center, and each book would pay for itself in Amazon's eyes in the first 10 copies. A hundred thousand in sales would be a quarter of a million in profit for the author. Dozens of niche authors would come out of the woodwork because the cost of self publishing would drop through the floor, and we would see an American Idol type of situation in literature, because there are all kinds of talent out waiting to be found. Further, in episodic type literature, an author might even let you download the first 2 books of a series to entice you to read books 3-4 after the first couple have been out a few years, since your downloading the first two books would cost him nothing. Hopefully, this sort of situation would yield higher quality material as well, since the author's current and ongoing sales outlook would depend directly on the number of units sold instead of getting a large contract up front before the book is even written.

    Obviously, I've been looking forward to electronic paper for a while now. Just a while longer until it's really affordable.

  6. Re:Kinda dumb by rlazarus · · Score: 2, Insightful

    In theory, that works beautifully. In practice, look at what's happened now that we no longer have to pay for the CD manufacturing process. Yes, there's been some improvement, but the situation is far from what anybody would call ideal. Granted, it's not a perfect analogy, but you see what I'm getting at. I'll be among the first to rejoice, if everything goes as you predict. But I'm not confident that it will.

  7. Re:Kinda dumb by metlin · · Score: 2, Insightful

    The only problem I have this system is that publishers usually act as a detriment to a lot of mediocre "talent" out there.

    With this mechanism, you would also have a lot of noise:signal ratio, which would be kind of sucky.

    And while free-market may determine who comes out on top, do remember that most people are not particularly bright and would much rather read brain dead stuff than something that makes them think, analyse and question.

    That is what worries me. Finding the wheat from the chaff would be hard.